Well, I mean, a politics, a political party of one, right? A religion of one. I mean, I, I, I really, I think, you know, looking, when you look back on your life as you get older, as we are, you notice things that didn't really make sense when you were younger, that seemed more clear to you. And one of those things for me is being a radio talk show host, uh, who didn't fit in the daytime. I mean, I used to call me the Martian in the day part, right? I mean, there'd be some conservative AM host before me and some conservative AM host after me and the advantage now looking back on it that I see was I fought with that audience all the time. I mean, they didn't like me all that much a lot of the time. And, and I found that I learned things from them that I didn't know as a kid from Los Angeles, you know, growing up when I did. And at the same time, I began to understand their arguments and concerns a little bit more. And then also at the same time learned that I don't need to preach to a choir, right? I, there was not going to be any sort of audience for me anyway. So it was all about learning how to live with people who disagreed with you fundamentally about a lot of things. And so now when you, you know, convert that from AM radio, commercial radio into something like podcasting with common sense, I was primed to not have an audience that, that saw things my way. And if you listen to the, um, imaging, you know, I would write the liners for the big voice guy. And a long time ago, I learned that when you have faults, as many as I have, you try to make lemons into lemonade and you have the big voice announcer sort of turn all of your problems and downsides and, and weaknesses into selling points. Right. And so being this guy that wasn't a Democrat or Republican that didn't agree with the way things were, um, we turn those from weaknesses. So we, it was so difficult. to strengths through the branding and the marketing. And what was weird, Sam, is that when I started in the 1990s, there literally was nobody on my side. But then somehow we just caught a wave accidentally in the zeitgeist, right?