And so I think, Barry, this gets to a very popular, longstanding practice that advisors and investors have used for years, which is this idea of, you know, I'm not going to be able to really predict the evolution in interest rates. And so what I'm really interested in is cash flows. I'm interested in trying to line up some certainty with income, and I don't really want to take a lot of interest rate risk. So a comfortable thing is to create a ladder, which means you buy some amount of bond exposure in every year, going out to, say, five years. And if you're worried that interest rates are rising, you can always just not reinvest and let that ladder roll down, get your par value back at maturity. And then you could take that cash and go elsewhere. And so that's always been a comfortable thing, this idea that I'm in control. If rates rise, I don't have to worry about a perpetual loss from having an open-ended exposure. I can just let the bonds roll down and mature and I'm done. That's sort of the idea. Now, in practice, many, many advisors and investors simply roll over and over again and just keep putting bonds into that last rung. However, it's just this idea that they have control. And I think that is that is a very attractive thing. So if you contrast that, for example, with a mutual fund or an or an SMA or an ETF, you know, that may be more of a perpetual open ended exposure. And then there is a sense that, well, maybe. less in control of managing that. So the attractiveness are ladders, cash flow. You have some certainty and control over how it evolves and plays out. And that's why they're so