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Bryan Rief from Planet Fitness Joins The Show
Mojo In The Morning

Bryan Rief from Planet Fitness Joins The Show

from Mojo In The Morning

December 18, 2024 | 00:15:18 | Leisure

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Transcript

00:00:00 - 00:00:27 | Speaker 5:

They've taken over cities before, but this July, they're bringing the X Games League Championship home to New Orleans. July 24th through 26th at the Superdome. Over 100 elite athletes competing for the first ever league title. Plus, Metro Boomin', JID, Subtronics, and Bunt performing live. New Orleans doesn't just host the moment. New Orleans is the moment. Get your tickets now at xgames.com.

00:00:30 - 00:01:04 | Speaker 2:

Hey, this is Chuck from Stuff You Should Know, and we're submitting our most science-y episodes for your peer review with our new Stuff You Should Know doing science playlist. Out now. You want to know about Occam's Razor? The simplest explanation is usually the right one. We got you covered. Wondered what chaos theory is ever since the first time you saw Jurassic Park? Well, come on down. So, distill a nice pot of tea, everybody. Turn down the gas on your Bunsen burner and slip into your most comfortable lab coat. and listen to the Stuff You Should Know Doing Science playlist on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

00:01:05 - 00:01:28 | Speaker 3:

Welcome to Sabora Fútbol, the sweet and the spicy on and off the field. I'm Daniela Duran, and this is where we get to know the people behind the game like never before. The pressure, the fame, and everything that happens when the cameras turn off. Enjoy conversations with guests like Bart Bartra, Ener Valencia, Sharon Escobar, Pollo Griseño, Fede Pereira, and many more.

00:01:28 - 00:01:33 | Speaker 4:

Listen to Sabora Football on the iHeart Radio app, Apple Podcasts, or wherever you get your podcasts.

00:01:36 - 00:01:56 | Speaker 6:

I'm Mange Shachikadur and I'm back with a new season of my podcast, Skyline Drive. This time I talk to scientists, biopunks, curmudgeons, blues owners, super seniors, and Goa's top cryotherapy lab to try to understand this obsession with living forever and what it means for all of us. And I get into a bit of trouble along the way. I'd say probably start

00:01:56 - 00:02:00 | Speaker 1:

bone smashing. That doesn't work. Make it look more defined. They say it works. I don't

00:02:00 - 00:02:07 | Speaker 6:

know. Listen to Skyline Drive, How to Live Forever on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

00:02:16 - 00:03:20 | Speaker 8:

Five lives tell your mom's coming up here in just moments. a breaking and entering Christmas wish is happening too. Before we get to anything else on the show, we have a very special guest that has joined us in the studio here. The 12 Days of Fitness are going on and hide all the food right now from me because I've been telling him I've been a good boy minus the bourbon that he and I both have been drinking together. Our good friend Brian Reif from Planet Fitness is in studio with us. and uh brian by the way i was showing brian our bar which is going to get good by the in 2025 when we ring in the new year with planet fitness and uh everything going on in times square planet fitness obviously the big sponsor right for that again right yeah absolutely and i when we ring in the new year and we raise our glasses 2025 is going to be the year where we're going to take care of ourselves right man and it's not going to be just getting a planet fitness membership for a dollar down, pay $15 a month, it's going to be, we're going to drink with Brian more often.

00:03:20 - 00:03:20 | Unknown:

Yes.

00:03:21 - 00:03:22 | Speaker 7:

Are you okay with that?

00:03:22 - 00:03:37 | Speaker 8:

Except dry January. Dry January. Wait, hold on. Are you really going to dry January? If you do. No. I don't want to do that. I don't need to. I don't need to do that. Matter of fact, because here's the problem. You guys met Louie, right, when Louie came in here?

00:03:37 - 00:03:38 | Speaker 4:

Yes, I love him.

00:03:38 - 00:04:26 | Speaker 8:

Brian introduced me to Louie Yelda, who's like a brother. Okay. Okay, Louie would never talk to us ever again if we dry January'd. This is true. You would lose your official assistant manager status over at the Brass Mug. At the Brass Mug, yes. We're excited to have you here with us. We're excited. By the way, this is the Planet Fitness Studios. This is your studio. That's the Planet Fitness Studios. So welcome to your studio. You see the purple? It's funny because Zach says to me, he goes, can I bring the guys in, boss? And I said to him, I go, it's their studio. let him in it's the Planet Fitness Studio I love it it looks awesome and we also have to thank Brian for something big this morning he also wants to present Breaking Entering Christmas Wish with a check yes how much money $5,000 $5,000

00:04:26 - 00:04:29 | Speaker 7:

thank you come on

00:04:29 - 00:04:32 | Speaker 8:

I have a question for you yes what do you think if we double it what

00:04:32 - 00:04:33 | Unknown:

stop take it

00:04:33 - 00:04:41 | Speaker 8:

we'll take it alright hey hey no more Christmas wreaths I only want a Brian wreath hey All right, we'll make it $10,000.

00:04:42 - 00:04:46 | Speaker 7:

Let's make it $10,000. $10,000. Thank you. Thank you.

00:04:47 - 00:04:56 | Speaker 8:

Just for that, I'll dry one week of the sandwich. Well, we appreciate everything that you guys do in giving back, so this is the least we can do.

00:04:57 - 00:05:00 | Speaker 1:

Speaking of giving back, you are so involved in so many.

00:05:00 - 00:05:08 | Speaker 4:

different aspects of our communities. You have so many thumbs and so many different pies just to help out other people. It's amazing what you guys are constantly doing over at Planet Fitness.

00:05:09 - 00:05:16 | Speaker 3:

Well, it's one of the things that I'm really grateful for in being a business owner and being able to get back to the communities where we operate. And we've got an unbelievable team

00:05:16 - 00:06:15 | Speaker 2:

in place. You do. You really do. Can I say with being on in Grand Rapids, being on in Toledo, being on in Detroit, we have some clients that will overlap in different markets. Brian overlaps in all of them. You have locations in all three of those cities. You treat Toledo as great as you treat Detroit as great as you treat Grand Rapids. And I appreciate that. It's almost like we planned it. But it's amazing because they then, in turn, I think all of the listeners and all the great people of all the communities, they do back to you. Because I mentioned this earlier this morning. I was actually doing one of your commercials earlier this morning in Detroit. And I mentioned earlier this morning, the worst thing I ever did in my life was get, and I've done it twice, got memberships at gyms where I was paying. For the smoothies. Yeah, basically. And honestly, I never even drank a smoothie. Like I literally, and I wasn't getting a good workout. And being able to, you know, $15 a month is, to me, very nice to be able to get healthy.

00:06:15 - 00:06:27 | Speaker 4:

And all the locations have everything you need and more, and they're so clean. And I always shout out My Planet Fitness in Troy, Maple and Coolidge. that's that's the one that i go to all the time and they're awesome yeah thank you um we and we're

00:06:27 - 00:06:38 | Speaker 3:

actually bringing in uh new platelet equipment uh that's arriving as we speak so really the trend has been towards uh more strength training in the last 12 18 months yeah yeah yeah well i'm still

00:06:38 - 00:07:33 | Speaker 2:

just all about cardio i just i gotta do it my doctor my so when i had the hard thing my doctor was like oh 30 minutes a day tom 30 minutes a day i'm like all right 30 minutes and a half in day and honestly if i just get on a piece of equipment for 30 minutes a day put on my headsets and listen to Kevin rant during a podcast, which by the way, the last segment, I'm going to listen to that thing over again because that was funny as hell. You said at the end with the raisins and all the rest. What do we got here? Tell me what we got. Look at this. Mojo became stronger in 2021. I know. We all have one. We've got our own names on here. Personalized. These are great. So do you guys know when Ryan hosts the New Year's thing, Ryan C. Chris, we host him. New Year's Rockin' Eve. He's in Times Square and everybody's wearing the hats, the Planet Fitness hats. Yeah. Can we get these hats somewhere, like in town? I know you got them for us, but do people have to go to Times Square to get those hats? Yes. They do. Son of a... Okay, well, how about this? Unless you know someone. Can I sell my hat on eBay, then?

00:07:33 - 00:07:37 | Speaker 3:

Do I have a hat here? It's your hat. Yeah, absolutely. They're so cool.

00:07:37 - 00:07:41 | Speaker 1:

Everyone's got a hat. Open it up. Oh, look at this. Oh, look at the under part.

00:07:42 - 00:08:03 | Speaker 2:

Look at this. It's like a disco ball. Oh, my God. I got a whole... Stop it. Personalized. I got a personal... Stop it. Wait a second. Hold on. This is my 2025, one-year Planet Fitness Black Card Membership. You're the best. This is like Oprah's favorite things. It goes crazy. No, Kev doesn't have one. Oh, my God.

00:08:03 - 00:08:06 | Speaker 1:

Kev, you did not get one? I better get one.

00:08:07 - 00:08:29 | Speaker 2:

If you want, I'll bring you as my guest with a Planet Fitness Black Card Membership. I can bring a guest every time I go. I prefer African American Express. You all got one. This is my African American. Wow. This is unbelievable. Oh, my God. And look at this. I got even a personal note from your entire staff, the entire crew. Where's Ma had it? That's amazing. Open your box. Get in your box.

00:08:29 - 00:08:34 | Speaker 4:

Did you see this, Mojo? Yeah. Is that what you were just doing? Sorry, I was opening my box. Isn't that amazing? Yeah.

00:08:34 - 00:08:36 | Speaker 2:

This is awesome, you guys.

00:08:36 - 00:08:38 | Speaker 4:

Why don't you always go above and beyond? You guys treat us so good.

00:08:38 - 00:08:53 | Speaker 2:

By the way, Planet Fitness sponsors. So any of the listeners that listen to the podcast, which, by the way, just last year we had more podcast listening on the iHeartRadio app than any other morning show in the entire iHeart company.

00:08:54 - 00:08:54 | Speaker 4:

Insane.

00:08:54 - 00:09:01 | Speaker 2:

And it's because guys like Brian, you know, believing in that and knowing that our listeners love our content and they sponsored that. I know.

00:09:01 - 00:09:02 | Speaker 4:

We got our glasses.

00:09:03 - 00:09:09 | Speaker 1:

But, Kev, look, you got a new one. This is, are you serious? Yes. Where's my thing at?

00:09:10 - 00:09:11 | Speaker 2:

Wait, all here they are.

00:09:11 - 00:09:13 | Speaker 1:

No, no, no, no. Why did you tell him, Shannon?

00:09:13 - 00:09:15 | Speaker 4:

Because it makes me happy. Why did you tell him? You got it?

00:09:16 - 00:09:28 | Speaker 1:

They threw away my horn. Do you need this one? I got one now. Is it in there? Because, Shannon, I'm going to need yours if mine isn't in there. I'm ready. I blew on mine already. These glasses are incredible. Wait for it.

00:09:29 - 00:09:30 | Speaker 3:

It's back.

00:09:30 - 00:09:31 | Speaker 1:

We're so back.

00:09:33 - 00:09:35 | Speaker 3:

Shannon, sorry about that. No.

00:09:35 - 00:09:41 | Speaker 4:

How dare you? I love it. Megan hates it. I love it. Megan hates it. You know how I was super appreciative? I take it all back.

00:09:43 - 00:09:49 | Speaker 2:

Oh, my God. And these are the lion's towels, too. How cool is that? These are really cool. Special sponsor of the Detroit Lions, Planet Fitness.

00:09:50 - 00:09:55 | Speaker 1:

Man, the intentionality you put in this box is the same intentionality we feel when we come inside and work out.

00:09:55 - 00:09:59 | Speaker 3:

This is beautiful, man. Well, you guys are awesome. We really appreciate the partnership. Listen.

00:10:00 - 00:11:01 | Speaker 1:

There is, honestly, such a genuineness to every one of you guys. So all you guys, Planet, we love you guys so much. Thank you. And I do want to have a conversation with your sales rep here. Because did you know that your sales rep, Alicia Bailey, first off, I'm not going to lie to you. She fights for you guys with Colleen and with Tony and all these guys to make sure that you guys get what you guys are paying for and then some. Yep. Which is awesome because there are some sales people that just take the money and run. They work at Odyssey and Cumulus. Oh, I think so. Wow. They're okay. They used to work for us but they got fired but that's okay. No, I'm just kidding. But she cares about you guys so much but did you know that last night she cared so much about the producer of our show, Lydia, that she took her out to a singles event last night and kept her out late. How did that go? What? We got to talk about that. What was it? Wait, what was the event, Lydia, that you guys went to?

00:11:01 - 00:11:04 | Speaker 3:

Come here. Come here. Dog. That event, Alicia.

00:11:05 - 00:11:07 | Speaker 2:

I can't get my time back.

00:11:07 - 00:11:14 | Speaker 1:

Oh, it was bad? Wait a second. You can't get your time. She says she can't get her time back, Alicia. What do you mean by that, Lydia? Explain.

00:11:14 - 00:11:28 | Speaker 2:

I mean by the fact that this was supposed to be something where we were meeting people and we ended up sitting in a corner looking at guys who picked their nose. And when I'm talking about guys, I mean there was only three of them and there was like 30 girls. How did you find out about this thing? Alicia invited me.

00:11:28 - 00:11:30 | Speaker 4:

No, how did you find out about it?

00:11:31 - 00:11:38 | Speaker 3:

Excuse me. They're on Instagram. Okay. And I've stumbled upon this group. This group. It's Detroit singles.

00:11:39 - 00:11:44 | Speaker 1:

Was it as bad as Lydia just said? She said the guys were three guys that looked like they picked their nose.

00:11:44 - 00:11:49 | Speaker 3:

Like if we had an IT person that was here all the time.

00:11:49 - 00:11:50 | Speaker 1:

That's what they would look like?

00:11:50 - 00:11:50 | Speaker 3:

Exactly.

00:11:52 - 00:11:56 | Speaker 4:

Hey, IT boys make money. Y'all looking at this, wrong.

00:11:57 - 00:12:01 | Speaker 2:

Alicia, your game goes crazy. She told a guy that he looks like he owns pet lizards.

00:12:02 - 00:12:23 | Speaker 3:

Alicia, no, you did that? Well, okay. In my defense, there was a bingo participation thing. And on there, it said, find someone who has a pet. And so he came up to us, and he was like, that's my box. I own a pet. And I said, you're giving me lizard vibes.

00:12:23 - 00:12:29 | Speaker 2:

she's like you look like you own pet lizards

00:12:29 - 00:12:44 | Speaker 3:

but in my defense lydia did he or did he not he did wait wait did he say he owned pet lizards um well he then showed us videos of his dog and then at the end said but i do also

00:12:44 - 00:12:56 | Speaker 1:

you know what we should do by the way in 2025 because there are there's a lot of women that looking for we should do a singles party

00:12:56 - 00:13:00 | Speaker 4:

we talked about doing a speed dating thing which would be

00:13:00 - 00:13:10 | Speaker 1:

so highly entertaining we could come up with something I mean I'm telling you we're going to try it because you told me this and if you don't mind me saying this you said this 2025 was your year you're going to find yourself a great man

00:13:10 - 00:13:13 | Speaker 3:

no I said you were going to I was going to find you a great man

00:13:13 - 00:13:24 | Speaker 1:

All right, so we're going to put this on. This is going to be on the shoulders of this radio show that we are going to make sure that you don't date guys that pick their noses and guys that work out. We're going to make you good guys.

00:13:24 - 00:13:28 | Speaker 4:

Watch you find your dream man and he has a lizard. We'll tie.

00:13:28 - 00:13:34 | Speaker 1:

By the way, if he was hot, kind, sweet, picked his nose and owned a lizard, would you be okay with that?

00:13:35 - 00:13:36 | Speaker 3:

I mean, if you listen to the show.

00:13:37 - 00:13:43 | Speaker 1:

Hey, good answer. The only way Alicia will date a lizard man is if his tongue matches his pet.

00:13:43 - 00:13:46 | Speaker 4:

Remember we had a meeting about this

00:13:46 - 00:13:53 | Speaker 1:

Planet Fitness is like I'm out I just gave you guys $10,000 for breaking into a Christmas wish And Kevin has to talk about tongue

00:13:53 - 00:13:57 | Speaker 3:

Let's do it again There's always one in the group

00:13:57 - 00:14:07 | Speaker 1:

I think I could wear this hat every day of the year Honestly I think I could wear it seriously every day By the way forget the idea of putting Planet Fitness on signs in here Let's all have to wear our hats all year

00:14:07 - 00:14:12 | Speaker 4:

I love it in every video I would love when they're crying about something super emotional

00:14:12 - 00:14:40 | Speaker 1:

and personal you just get the purple fringe in your eyes we we have uh we have kp the tiktok that has like one of the most views war of the roses tiktok what does it have how many millions of views does the thing have it's like 42 million views 42 million views with planet fitness in the background the studio background and stuff which honestly to me is like the most viral thing you could possibly do imagine if we had the hats on in that one 42 million people walking around with

00:14:40 - 00:14:47 | Speaker 4:

this they'll be like why are they still wearing every serious topic right let me put on my glasses

00:14:47 - 00:14:59 | Speaker 1:

i'm sorry that you just got cheated on and your family is just broken up this is my plan in fitness brian we love you guys so much

00:15:00 - 00:15:05 | Speaker 6:

Absolutely. And I want to say thank you to Mary and Sarah and all the marketing team behind us.

00:15:05 - 00:15:06 | Speaker 4:

Thank you all.

00:15:09 - 00:15:22 | Speaker 7:

They market your whole thing, right? They market everything from Detroit to Grand Rapids, Toledo, Chicago. Yeah. And Canada, too. Wait, that's right. What locations are in Canada? Windsor, Sarnia.

00:15:23 - 00:15:28 | Speaker 6:

That's unbelievable. I don't know. You guys don't reach British Columbia, do you? You know what? The IHeart app.

00:15:28 - 00:15:43 | Speaker 7:

The IHeart app, yeah. That's pretty amazing, though. That's cool. In Canada, do the treadmills go the opposite way? You are so dumb. I've always wondered. Do you and Andy? I'm going to Toronto in a couple of days. They drive on the same side of the road as us? Or how do they do that?

00:15:43 - 00:15:48 | Speaker 6:

They only go like two-thirds of the speed. That's true. That is true.

00:15:48 - 00:15:58 | Speaker 7:

We love Planet Fitness. Let's give it up for Planet Fitness. Hold on a second. Stacy wants the lizard guy's number. What's up, Stacy? Hi.

00:15:59 - 00:16:14 | Speaker 4:

hi mojo so i'm really not trying to be a jerk um first of all first time long time yes go ahead okay somebody's mouth is so dry and it's driving me it's kevin chewing gum are

00:16:14 - 00:16:18 | Speaker 7:

you chewing gum no my mouth is dry though but i'm not sure no it's somebody's mouth no like i mean

00:16:18 - 00:16:31 | Speaker 4:

like so dry like like i can hear them that's the wildest moment i've ever heard really i just want to say somebody mom oh my god are you kidding me like you can you listen to somebody doing that

00:16:31 - 00:17:25 | Speaker 7:

all the time all right here's what we're gonna do then everybody's got a sip from the bourbon bottle that uh that brian gave as a gift to us i brought one of brian's gifts in the studio we're gonna all have some we're all gonna have a drink right now stacy okay okay and they keep like smacking their mouth so take it extra swig stacy i wonder who it is stacy are you married are you married no my wife yells at me all the time about my chewing and she will not let me like because i chew with my mouth open all the time i feel like you are do you have a boyfriend or girlfriend or anything no no we have a singles event that alicia bailey wants to take you out to would you like to date a lizard guy what forget it all right all i want to do is like make my and I'll try and just like... Yeah, yeah. ASMR. Mojo in the morning, five lies to tell you around. Who just did that? I don't know.

00:17:25 - 00:17:54 | Speaker 5:

That was it. They've taken over cities before, but this July, they're bringing the X Games League Championship home to New Orleans. July 24th through 26th at the Superdome. Over 100 elite athletes competing for the first ever league title. Plus, Metro Boomin, JID, Subtronics, and Bunt performing live. New Orleans doesn't just host the moment. New Orleans is the moment. Get your tickets now at xgames.com.

00:17:57 - 00:18:30 | Speaker 2:

Hey, this is Chuck from Stuff You Should Know, and we're submitting our most science-y episodes for your peer review with our new Stuff You Should Know doing science playlist. Out now. You want to know about Occam's Razor? The simplest explanation is usually the right one. We got you covered. Wondered what chaos theory is ever since the first time you saw Jurassic Park? Well, come on down. So distill a nice pot of tea, everybody. Turn down the gas on your Bunsen burner and slip into your most comfortable lab coat and listen to the Stuff You Should Know Doing Science playlist on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

00:18:31 - 00:18:59 | Speaker 3:

Welcome to Saber a Football, the sweet and the spicy on and off the field. I'm Daniela Duran, and this is where we get to know the people behind the game like never before. the pressure, the fame, and everything that happens when the cameras turn off. Enjoy conversations with guests like Barbartra, Ener Valencia, Sharon Escobar, Pollo Griseño, Fede Pereira, and many more. Listen to Sabora Football on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

00:19:03 - 00:19:32 | Speaker 1:

The only way to make healthcare better for the people of Florida is to keep solving. And at Florida Blue, we want you to know how we're doing it, Providing support at our Florida Blue Centers to help you get the most out of your plan. Making mental health appointments more available so you can be seen within a week. And offering plans that fit your needs and budget. Visit floridablu.com slash follow the blue to see health solutions that are making health care more affordable. Policies have limitations and exclusions. Florida Blue is a trade name of Blue Cross and Blue Shield of Florida, Inc.

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