And lastly, there are some calls this morning to boycott Ulta. And the calls are growing since the company's decision to partner with Netflix star and podcaster Jonathan Van Ness. You can buy his JVN hair brand at Ulta. And I don't get this, but there are women specifically on TikTok who are saying the ad for Jonathan's stuff is front and center when you walk into Ulta stores right now, which it is. And their issue with it is that there are a lot of female models who would die for a modeling gig in this campaign. And instead, it's Jonathan modeling, which it should be, I feel like. But people are saying that like there's the one girl and I listened to her spiel about this. And she's saying, you know, all of these big companies are now part of these woke feminist movements where women can do anything. We're empowering women and women are amazing. However, they turn around and give the biggest job opportunities, in this case, a modeling gig to men. So if you're seeing Boycott Alta, excuse me, trending on social media, TikTok, whatever, that's the reason why. And they're saying, do just like people did to Budweiser with the whole Dylan Mulvaney thing. Now we need to do it with Alta because of this.