It's wild, though. I do this. So locally, like, I will go out to eat sometimes, and I get, like, excited if I, like, see one of the television lawyers, you know, that are at dinner. Like, if Mike Morse is sitting at a table next to us, and I'm like, 1-800-Mike-Wins, you know what I mean? Like, where's your mom? Like, you ask, like, these dumb questions like that. But if you see, like, the local people that are, like, on television or the car, you know, like, you see, like, car dealers and stuff like that, like, you're like, oh, that's so-and-so, you know, the Ford dealer.