Muse

This is Tab Ramos from Inside American Soccer. The Cup Knockout Round is now, and DraftKings has you covered for every single match. The DraftKings app is now available in all 50 states and includes all markets, bringing the game straight to your fingertips wherever you are. New DraftKings customers, sign up with code DK1, spend $5 to get $200 in rewards within 21 days. That's code DK1 in partnership with DraftKings. The crown is yours.

offer void in new york and july 19th terms at dkng.co slash audio when energy dips your reviving

routine deserves more than a quick fix reach for vital proteins collagen and protein shake and chocolate with 30 grams of protein and 10 grams of collagen peptides it helps support healthy hair skin nails and joints in a smooth ready-to-drink shake so your afternoon reset actually sets you up for success vital proteins stay vital visit vital proteins.com to get started these statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

You never know what the week's going to throw at you. That's why you need to keep your engine ready with Pennzoil Platinum, the full synthetic motor oil that maximizes engine protection. And you can maximize your time, too, by scheduling a quick oil change at your local Walmart Auto Care Center. They'll get it done while you shop. Ask for Pennzoil Platinum, and you can receive a $25 virtual prepaid card. Pennzoil, long may we drive. Ends August 31st, 2026 at participating locations only. Terms and restrictions apply. See details at Pennzoil.com slash claim.

Mojo in the morning, y'all. We got the 5 of 655 and the War of the Roses all coming up here. And just a couple of moments. So stick around for that. All right. So I want to throw this out because I actually think that they're pretty much right on point with this. Over the course of a year, just about everyone in the U.S. will eventually buy something from one of the top retail brands at least once. But do you know where people that are just like you, the same age as you, the same maybe demographic as you, shop the most? I want to go through the ages and the demographics and see if this actually is true. You ready for this? All right, so they say that the typical Amazon shopper makes most of the transactions with nearly two orders per week, okay? But their annual spending is outdone by a typical Walmart shopper who buys about $3,534 worth of stuff each year. And the typical Costco shopper usually has the highest income. The people that are shopping at Costco usually are the people making the money. while the people who shop at the Dollar General usually are making the least amount of money. Now, let's go through age brackets on this one. Dollar General is usually an older rural worker with just a high school education making less than $40,000 a year. And by the way, their most popular items that they buy, candy, chips, soda, and they prefer brands like Coca-Cola, Reese's, and Lay's. CVS. CVS. Which, by the way, I used to be a CVS shopper. Now I'm a Walgreens shopper. Same.

I made the switch a couple years ago.

CVS shopper, a white Gen X college-educated city dweller who has a high income. Roughly half of the shoppers that shop at CVS spend about $20 on minimum for whatever they're shopping for.

I was going to say, isn't it expensive to shop there?

Yeah. They say that the majority of stuff that they prefer. candies chocolates and bottled water wall our Walgreens shoppers your white college educated suburban baby boom boomers earning $80,000 a year so they didn't say what the income was for CVS they just said high incomes but $80,000 a year roughly is what you make if you go to Walgreens your affinity when you go there if you're not buying your drugs is uh Coca-Cola

M&M's, Reese's, and Hallmark greeting cards.

See, I like Walgreens because their beauty section is like the best.

Kroger, a married suburban baby boomer earning over $80,000 a year. Nearly half of the U.S. shoppers that shop at Kroger-owned grocery stores typically spend about $47 per trip. How? I know. It's always like now $100 at least, right?

You got a loaf of bread, some eggs, and some milk. $47, please.

Some of the favorite categories, they usually get something from the frozen section, baking goods, also dish and laundry detergents. Here we go with the highfalutin people, the Whole Foods people. People who shop at Whole Foods typically go more than once a month, on average, three times a month. Their average trip is more than $42 per trip, which, by the way, that is another one of those ones. They also drink kombucha. Whole Foods shoppers tend to choose the store as their way to get organic brands, or they like to get berries. and fruits there that's their thing well let's go to trader joe's not everybody

yes but you would if you if you had it right by you i know you would oh for sure that would be the place i go whole foods is also to be fair really great if you're eating vegan they have

tons of vegan options trader joe's younger married college educated person earning more than a hundred thousand dollars a year typical trader joe's shopper visits about once a month and Spends about, again, they say $42. Bull crap. Come on.

Last time I was there, I bought salmon jerky. I don't make proper decisions while I'm there.

Trader Joe's shoppers tend to choose the pre-made foods like the frozen dinners, the salad kits.

All good.

Their brands like the GT Living Foods brand and also their cured meats, the Volpe cured meats.

Nobody's ever walked into a Trader Joe's and walked out without cookie butter. And you have never walked out not happy.

Oh, gosh. Now I know this thing is bullcrap. Target shoppers. Typical Target shopper. They say, does 23 trips a year on average. Or a month. At least seven products costing about $50 per trip. Baloney. Because you know what? Then you don't get your $5 card from them, right? You don't get your free five bucks.

I have the Target Circle app. Do you guys have the Target Circle app where you can get all the coupons and stuff at the end and it brings your total down? And then I have a red card. Well, it tells you on the app how much you've saved. And I showed Wes. This was just yesterday. I showed Wes. I'm like, look how much I've saved just since the beginning of the year. And he goes, that means you've spent. Exactly.

Think of how much you've spent, Shannon.

I know.

By the way, typical shopper buys clothes at Target as well as furnishings for their house. Yeah.

Even they're, like, they have a great plus size line. Target's kind of killing it.

And then here's the wild one. Walmart shoppers. The average Walmart shopper is a 59-year-old white suburban woman in her pajamas. No, I just put that out of there. Very specific. The typical Walmart shopper visits at least once per week. On average, they are 63 shopping trips a year, which, by the way, is the most for any of the average stores. So they are more loyal to Walmart than most brands. I go there a lot during camping season, like a lot, like probably three, four times a week. And their most popular items are turkey knob, Cheetos, Betty Crocker, Dole, and Tyson.

I also wonder how much of that is locations where that's the only place you can shop. Because when I'm down in Kentucky A lot of times Walmart is the only place You can go to buy any electronics Or any groceries It has to be your one stop shop Because it's the only place that offers that kind of stuff

Oh hold on a second Lover's Lane The average The average shopper of Lover's Lane Is Mike We found out that Mike's got his own little secret stash If you were listening to the show yesterday

I mean, I'm still wrapping my brain around that one.

Yeah.

Wrapping something around that one, right?

That is me.

They've taken over cities before, but this July, they're bringing the X Games League Championship home to New Orleans. July 24th through 26th at the Superdome. Over 100 elite athletes competing for the first ever league title. Plus, Metro Boomin, JID, Subtronics, and Bunt performing live. New Orleans doesn't just host the moment. No.

New Orleans is the moment. Get your tickets now at xgames.com.

If newsletters are part of what you do, are you tired of batching and blasting all over again? Your email list is the most valuable audience you own. But most marketing tools weren't built to grow, segment, or monetize it. PostUp is the email and audience platform built for teams who take newsletters seriously. smarter sends real personalization and revenue you can measure see what's possible at postup.com

the all-new 2026 RAV4 GR Sport with a stylish design Toyota RAV4 is not responsible if your co-workers suddenly need a new car after seeing your RAV4 GR Sport or if you receive excessive compliments now this powerful turn heads and corners you're responsible the 2026 RAV4 and Serious fun.