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When I ruptured my Achilles, I knew the severity of the injury and I didn't know if I was going to come back from it. Like, this is it. Like, my career could be over right now. You know I went home and I was just really angry. I worked so hard for us to get to the playoffs and to have a chance to win another championship and then this happened. So I had a lot of anger. Then from the anger then I was sad. And then you say what am I going to do now? I mean, it's just, it's an obsessiveness that comes along with it. You want things to be as perfect as they can be. Understanding that nothing is ever perfect, but the challenge is try to get them as perfect as they can be. You know, what can you do? It's in your control. So control what you can.

You're not as good as Magic Johnson. You're not as good as Larry Bird. You're good, but you're not as good as those guys. You know, I had to listen to all this, and that put so much will on that fire that it kept me each and every day. I'm trying to become the best that I can It became personal with me

Tough life That's what life is Life is gonna always be tough But just remember It's up to you To carry on Remember you owe you something Continue to believe that We all have Desires and dreams Make your dream a reality

You look for any kind of messages that people may say or do to get you motivated to play the highest level

you have the power to lose the lead and still come back and win get back up if you don't get up when the count is at nine you don't want it enough i've had many rejections i had many doors slammed in my face but i didn't give up i didn't quit and neither should you i know you're bleeding

but get up i know it hurt but get up i need you in this moment to get up and try again every word i say the sound of a comeback you have this innate ability this instinct on the inside that you can come back from anything. Good times create weak people. Weak people create bad times.

Bad times create strong people. Strong people create good times. This comeback is personal, because I owe it to myself.

It's like Muhammad Ali once said, he goes, it's hard to beat a guy when he's got his mind made up to win. And can't nobody stop me but me. That's how bad you gotta want it.

tired don't mean nothing tired is only in the mind you tell yourself you're tired you're gonna

be tired i don't get tired i'm going to beat you i'm going to let you know i beat you i'm gonna want you to reconsider your professional life choice my father who raised me his thing was son

you may not be the best but leave everything on the floor you put 120 i'm just asking you do 120 like every day when you come in 120 you got a woman so bad you got to give all yourself to get

it you got to be obsessive because i didn't grow up with things being handed to me i had to work hard i had to dedicate myself and i had to be determined and i was the bottom line is that if

you're talking about beating everybody else on the planet to a thing what you're actually talking about is what are you prepared to sacrifice psychologically, physically, existentially, relationally, socially, in terms of your self-esteem, your comfort in everything, right? All of that.

That pain you feel, that's a pain of success. You must be willing to shoulder that pain to get success. Success is something that's a very lowly path in this world. There's fewer willing to make that down payment of pain, that futurement of success, a better life. Very few are. So if you want to be the top, you got to move different.

There wasn't a lot of smiley faces with me out there. There wasn't a lot of smiley faces with Michael Jordan. There weren't a lot of smiley faces with Kobe Bryant. There weren't a lot of smiley faces with Tiger Woods. Even when I watch sports today and see these guys on the range, like they're all buddies. And I'm like, that's not the killer instinct. That's just not. I don't think Muhammad Ali or Mike Tyson were trying to be friends with anybody. I think they were going out there on a mission and if there was someone in their way

They had to crush them. There's never any doubts in my mind because I'm the best in the world Even though a lot of you don't like to hear it. I just it's fast. I'm the best You know, I mean I sometimes I don't want to believe in myself, but it's the truth. I'm the best You can love me You can hate me I'm not here to make friends I'm here to win

At the end of the day even Alexander one of his famous quotes is I have met the enemy it is I Right. And although that is one element of an enemy, that's great. We need that. Michael had it. Brady had it. Kobe had it. But there's a crazy psychologically, you can call it, you know, psycho competitor that they're constantly in the search of recruiting their next enemy. it's like you know life is boring if i don't have my next target you know i'm almost you know bad for myself if i don't have the next target the next enemy and if i choose it the right way then

i'm able to bring out a side of me i've never seen before success is the only revenge as you expand they shrink into irrelevance as you get louder no one can hear them you don't beat them you cast a shadow so big no one can see them to begin with. And that's what it comes down to like what are

you willing to sacrifice at the end of the day you know people don't understand the level of sacrifice it's going to take and there's been moments where I realized that I compete because I want to win. I love winning. I love being the best in the world. I've sat many times trying to find the balance of what I want within all this. If I was losing I wouldn't be competing. I'm here

with it is hard it's hard when you're young to wake up in the off season at 6 a.m to go train and work out knowing that all your friends are sleeping in and eating pancakes it's hard when you're on your way to practice way down with all your gear and it's 90 degrees out and all the other kids are at the pool or at the beach no matter who you are there are bumps and hits and bruises along the way and my advice is to prepare yourself because success and achievement

come from overcoming adversity when the rest of the world says no to you you say yes to yourself you say yes i believe you say yes i can do it you say yes nothing can stop me

If you want to be a great player, if you play every single day, two, three hours, every

Every single day, over the course of a year, how much better are you getting? Most kids will play maybe, you know, an hour and a half, two days a week. It's not going to get it done.

You have to be obsessive. You have to be obsessive. You have to be addicted. You have to be disciplined. The key there is you. Everyone else is looking for other individuals to do stuff for you. stop looking for help from everybody else okay it starts and it ends with you your identity starts and it ends with you every day is an opportunity based on your choices on how you

look at things the choices you make every day that is what you are in the mirror today

from the captain to the cashier there is more in you stay at home father stay at home mother lawyer doctor hygienist author i don't know who you are where you're from but there's more in you that becomes a part of who you are that changes how you think that changes how you move that changes how you behave if you could become an executor if you could execute i'm talking about learn it i'm talking about putting deep within not you hear it you have to realize that there's

always work to do and you want to be the hardest working person in whatever you do and you'll put

yourself in position to be successful but how many at least said suffer now and live the rest of your life a champion because he knew that the training wasn't killing him the training was making him it

was forging him in fire. I got the trust that nothing out there can stop who I am inside. You got to stand on your faith. You got to stand on your strength. You got to stand on who you are. I will rise again and I will push. I will be the victorious one. I will conquer. Listen to me,

If you work for it, if you're willing to put in that sweat, that blood and those tears, baby, I'm telling you, you can have what you want, be what you want, do what you want. Are you hearing me? Don't give up. Don't give in. You hang in there. You hang in there because if you quit right now, you ain't going to never see it. You ain't going to never get it. But if you hold on, baby. But if you hold on, if you hold on, everything you dreamed of, everything you envisioned, everything you worked for, it's coming. if you work hard you can't have it it ain't nothing you can't have you deserve it it ain't nothing you can't have if you're willing to work for it look yourself in the mirror and ask yourself how much more can you take what tried to kill you only made you stronger so what are you waiting

for you have greatness within you i was born david goggins david goggins wasn't good enough he was a scared bullied uh abused kid um who struggled in life and that kid whenever something got tough no matter how hard i trained no matter how ready i was whenever something got tough for me david goggins the real david goggins would come out and he would quit so i realized this over a period of time so i had to build goggins and in that process that's where i get better you get to face a lot of young man you got a long journey ahead of you because you're going to find out that while your dad did a lot to you you're going to have to make it on your own because this world we live in is tough it's tough it will beat you down the world in the life that we live in is the ultimate competitor the world's tough the world's tough it will try to take you out it will it will find your weakness and it will just hammer you so it's time to get back to work get back to work stop hearing yourself talk get off the podcast don't be on social media too much cut out all the fucking noise get back to the mental lab because that's where the knowledge

came from it is hard it's hard when you're young to wake up in the off season at 6 a.m to go train and work out knowing that all your friends are sleeping in and eating pancakes it's hard when you're on your way to practice way down with all your gear and it's 90 degrees out and all the other kids are at the pool or at the beach. It's hard to throw, catch, block, and tackle.

hit kids when they're way bigger and way more developed than you, only to go home that night bruised and battered and strained, but knowing you have to show up again the next day for just the chance to try again. But understand this, life is hard. No matter who you are, there are bumps and hits and bruises along the way and my advice is to prepare yourself because football lessons teach us that success and achievement come from overcoming adversity i remember being downstairs

for like the fourth round and and that came and gone and the fifth round you know was coming and going and all these other guys were getting picked and and and it was hard i remember taking a walk with my dad and mom around the block sorry about that it was just a tough day you know you know finally when the patriots called i was so excited you know i was like i don't have to be an insurance salesman you know

all those experiences that we think are the hardest things in our life end up being the best experiences are in our life because if you approach it with humility and you look inward they become the best opportunities for growth and learning because i developed this work ethic in high school and i realized man if i want to be good i gotta i gotta wake up in the morning i gotta do the extra work and i gotta show up when other guys aren't and i've got to learn i've got to continue to be open to learning to be successful at anything the truth is you don't have to be special. You just have to be what most people aren't. Consistent, determined, and willing to work for it. Integrity, purpose, determination, and discipline that it takes to be a champion in life. No shortcuts. It was a tough battle for me. It was a tough go. It was tough in high school. It was really tough in college. If I want to be the best, I got to beat the best. And this is where the best are. I said I wasn't the prodigy. I learned about work ethic. I learned about resilience. I learned about gaining the trust and the respect of my teammates and coaches. I learned about how to dig deep within myself a long way from home without a ton of support to still try to find a way to succeed in this situation that I really wanted to be in because it was the best for me anyway. Focus on what you can control. Focus on what you're getting, not what anyone else is getting. Go out there and treat practice like no one else does. And I did that every single day. I didn't care about going to all these different places and doing those things. I just wanted to be my best. The team believed in me. I didn't want to let them down. What's the choice you get to make every day to wake up and say, all right, this is where I'm going to focus my time and energy. How disciplined are you to maintain that routine over a period of time? And I think that will determine your level of success. be proud of that man that wakes up every day and does the best he could do with his priorities

but you always have an absolute killer instinct where i'm gonna show you i'm gonna prove the way to see what i'm gonna do i'm gonna kill this guy when we face him was it always like that when you were in high school or that kind of developed later on yeah i think it developed over a period

of time and i think there was a work ethic that was in me but i was never i would say like a prodigy i didn't have the arm that could throw the ball 80 yards i didn't have the speed that michael vick had i didn't have the size that a lot of guys had but i did have something inside of me that no one could see from the outside this level of discipline that i could accomplish something that was really important and really special i wanted to be a great football player if i was going to be a great football player i wanted to compete against these other guys and they were all better than me don't worry about all these things are out of your control focus on what you can do focus on the two reps you got your tired body that unmotivated mind and get out there and do it anyway and the mindset is me versus me it's no bullshit it was all about not making excuses it was about how do we go out and get it done i was so motivated to be the best i could be that It wasn't I wasn't motivated to be the starter. I wasn't motivated to win the Super Bowl. I just was motivated to give my best, do the best with the opportunity I got, and to never let my teammates down. Those were my motivations. I think you wake up every day and hopefully you can look at yourself and say, did I give it my best?

I wanted to be the best I could be period that's all I wanted I just think winning Super Bowls was the result of a lot of great process like my view is like you can't control the outcome all the time right like the ball's gonna bounce the other team's way like shouldn't always go your way so you get motivated by the losses you stay motivated through the winning what you can control is your process you can control those intangibles you can control the work ethic the consistent discipline your attitude your culture how much you care all those things are in you they just need to be drawn out of you and really when you're in that position that you feel like you're got those pretty well under control then you start passing those on to the other people that you're working with that are parts of your team because i don't care how good any one of you are sitting out there it doesn't matter unless you got a great team around you you know you could be great you probably are great you need a lot of other great people to support you it takes so many people to get to where we get in our life yeah i was there doing some of the work but couldn't have done if i didn't have them when i was a quarterback i was just playing quarterback yeah it was me the person but it was it was me the quarterback that was out there because i was doing a job i wasn't the father i wasn't the dad out there i wasn't you know the husband out there I was the quarterback out there on the field. I was the quarterback when I went to work. Nothing was going to get in the way of that. You've got to create a lot of different emotion to heighten your sense of awareness and focus. Like, for me, anger was good. Anger was good because it was motivating. The more I could create an enemy, the more I wanted to go out and kill those guys. Now, I knew I wasn't going to kill them physically, but man, if I could just, what did they say you know and what did they look like do they disrespect me at all those are little little little things that can get me right in the emotional frame of mind that when i ran on the field and i said let's get go it was really let's go kick some ass that's what we were doing this is the moment right now let's get to work the fundamental belief is i'm giving myself to something greater than myself something greater than me as an individual if i look at that journey from where i was as a kid i had my parents that were in my life to support me every step of the way i had my junior varsity football coaches my throwing coach and mentor i went to michigan i had coach carr challenge me to say those who stay will be champions so i stayed but don't think that You're going to have a lot of success if all you do is care about yourself. You don't work that hard. No one's that accountable. But in the end, what does culture mean to me? Do we care about each other?

And do we care about what we're trying to accomplish? Most people just care about themselves. Well, that's a lot. That's a lot of consistent discipline. It means that you've got to do a lot more right than wrong. It means that you've got to make a lot more good choices than bad choices. It means you have to be more disciplined than not disciplined. Physically, mentally, emotionally, all those little things add up. The man in the glass, that's the one that motivated me. He's the guy I was accountable to. Nothing that anyone did took away from me. The only person that could take away from me is me.

Everyone believes in the American dream until it comes true. And I remember because what had happened was, everybody when I was sleeping on the gym floor, right? like you know I was the I was the underdog you know my clients were all like oh good for you you know you're going after your dream they'd see my blanket and my pillow in the corner of the gym and they knew I was sleeping there and it was evident you know I lived there and that everybody was like pro me and then people come in they sign up like I'm gonna I'm gonna support you right and then within nine months I had hired people and I had a manager and I pulled up and I remember I walked in the lobby and all the same, the same people were like, ah, boss man's here. Oh, you're not too good for us now. Right. And I remember being so jarred by the experience. And I was like, you guys rooted for me. And I was like, and now I, I did what you said you were rooting for me to do. And that was when I realized that people want you to do well, but not better than them. The reason the goal isn't coming at you fast enough is because every person you've seen accomplish the goal, you only see it the moment they accomplish it. And the reason that it hurts so much when people are like, must be nice. Oh, that happened overnight is because every time you fail, no one cares and no one doesn't.

one sees. But when you finally win, people take notice. But it's the only time they notice is when you actually win. And so to even further reinforce the point, the fact that everyone looks like an overnight success means that the 10 years where they sucked, no one saw. And so the fear that you have about people noticing the fact that you fail is ridiculous because they're barely going to notice when you succeed. the difficulty with personal development and entrepreneurship is that you don't know when the end is coming but you still need to fight and the only certainty that i can give you is that it's the same thing that every other person who got through that period went through but i think the thing that everyone who's who's listening lacks is the context on how hard hard work is not in that it's complex but just in that it's a continuous and unending focus on one thing and noticing the details that separate mediocrity from greatness. And if you're like, I don't know what the difference between those two things is, that is the opportunity that hard work reveals. And most people expect that is hard work because that's the hardest they've worked, not the amount of hard work that is required in order to get the level of outcome that they say they want or that they expect. And until you get great, because as soon as you get great at one thing, you realize just the tremendous amount of hours and work that it takes to be great at one thing. And then there's this, oh shit moment that I can express personally, which is you realize that there's so few things that you can be great at. And then the discipline comes down to saying, what are the two or three things that I can be really good at in my life, because it will take me five to seven years to be exceptional at this one thing. I am okay being a beacon of relentless hard work, and that's the never-ending cycle of excellence. Oh, I just have to figure out what to do. when i wake up every day there's only one voice i have to listen to and so then it's like just do it for me yeah we need to be reminded more than we need to be taught it's one of my favorites there have been so many times in my life where i knew i needed to do something and then i filled all this extra time not doing that thing and then And the moment I did it, I was like, wow, that took way less time than I thought it was going to take. And not only that, it took way less time than it took me to delay to actually get to this point. And if I had only started with just doing what I was supposed to do, I could have done four or five other things that I was also supposed to do by this exact same point. Waking up and then

trying to shrink the time between when I wake up and when I start working and shrinking the time between one task and the next task. Like you don't need to take 30 minutes of getting ready to start working. Like you can just start working because as soon as you get into it, you start pulling the thread and you're like, oh, here it is. And all of the time that I was getting ready to work, I was just using up my best brain power time on things that truly don't move the needle at all. The vast majority of business owners work a fair amount. They just work on the wrong stuff and they do it the wrong way. And so they get so little for their effort that they wonder when there at home, empty handed in bed. Why isn't this working when I am working? But if you define work, at least the way I do, which is output and in order to get output, it's volume times leverage. So how many times you do the thing times how much you get for each time you do it. And so that is the, do you work smart or do you work hard? It's you do both. You do as many reps as you possibly can and you were, you do it with the most leverage possible. So if I make a hundred phone calls, the leverage that i can have there would be how skilled i am so if i make 100 calls i might get 10 times more and so i worked more i had more output than somebody has less skill but the only way you get skilled is by working more and so it's this virtuous cycle of doing more and getting better and then you get more for what you do i talk about the rule of 100 on steroids which is something that i learned from a guy who owned 13 or 14 really successful gyms and he called it open to goal. And he said, yeah, yeah, yeah. He said, my managers work open to goal. And I was like, what does that mean? It's like, so they work open until they hit their goal. And so sometimes that means they hit their goal by noon and they can cut out. Or that means that they have to go from 5am until midnight that night, because that's how long it took them to hit the goal. And so I've seen this across a lot of high achievers across domains. So like, I'll keep shooting free shots until I hit 100 free shots. I will run until this happens. I will practice my presentation until I do zero mess ups.

or whatever that output is that you want for quality or quantity. And the more times you do what is required to get what you want, the more times you get what you want. When no one's watching, I work harder than when they're watching. Thinking about it like that has given me this persistent and ever-present scorecard or third party that's like, no one's watching, which means now you have to work because otherwise you're full of shit. And so it's this continuous reinforcing cycle of me and other me holding the whip behind me to see how much I can take. But with each lash of the whip that I take, learning that I can take it and continue to trudge on. As long as you keep going, you bear witness to yourself of what you are capable of. And I find that incredibly satisfying in the trenches of misery when you have to go through it. Hard work is the goal. And so it's not like work hard, so that X. Because as soon as you have a so that, then the X is the thing. But if the goal is to work as hard as you possibly can, then the only real output we have is who we become along the way. Then it's something that I can win or measure myself against every day in real time throughout the day, which is how hard am I working because that is the goal because I know that when I look back on my life the days that I loved the most were days when I had nothing left in the tank and so then the goal becomes to empty the tank not what where I drive but just to drive the car as hard as I possibly can and that means that in the beginning it's just straightaways and just seeing how high I can rev the engine but as I become more advanced it's like all right well now we've got turns and then it's turns and elevation and then it's turns and elevation without guardrails because we have risk and so when I think about how hard I want to work the interesting thing about that is that the only person who can judge you on your success is you because you're the only one who knows how much left in the tank you really had there's this huge time delay between when we start behaving in a way that a winner behaves and when we start winning and the problem is that the bigger the mountain you're trying to climb the bigger the w you're trying to get typically the more delayed it is between when you start behaving like a winner and when you start being a winner and most people don't get the fast enough feedback loop to know that they're on the right path when they are taking these first steps in the right direction because they have this really big goal but they forget that with that really big goal comes the even longer delay that it takes

to get there those times when you get up early and you work hard those times when you stay up late and you work hard those times when you don't feel like working you're too tired you don't want to push yourself but you do it anyway um that is actually the dream that's the dream it's not the destination it's the journey and if you guys if you guys can understand that then what you'll see happen is that you won't accomplish your dreams your dreams won't come true something greater will

it's a it's amazing thing about passion if you love something if you have a strong passion for something you would go to the extreme to try to understand or try to get it whatever you have a love for if you have to walk you will go get it if you have to beg someone you will go get it I don't think you guys understand how

present you guys were with me you know you guys were there with me at 5 30 in the morning when I was running the track and I was midway through my workout I I didn't know if I could make it through and I thought about the expectations you guys have for me and you have for our team And it pushed me through it got me through those eight hundreds and four hundreds and one hundreds at 530 in the morning So I thank you We're not on this stage just because of talent or ability We're up here because of 4 a.m. We're up here because of two a days or five a days We're up here because we had a dream and let nothing stand in our way way. If anything tried to bring us down, we used it to make us stronger. We were never satisfied, never finished, will never be retired. My high school English teacher, Mr. Fisk, he had this beautiful quote and it read, rest at the end, not in the middle. And I took that to heart. I believe there's time for resting at the end, but for me, that time is not now. Thank you for this tremendous honor and acknowledging my basketball career, but I'm far from done. My next dream is to be honored one day for inspiring the next generation of athletes to have a dream, sacrifice for it, and never ever rest in the middle. Rest at the end, not in the middle. Be yourself. That's it. Be you. Be you. There's no gimmick. There's no, you don't have to contrive anything. Who are you? Where are you today what is your story where does that come from and uh if you guys can understand that and i'm doing my job as a father thank you guys so much i love you mama because if you if you play with the fear of failing you'll have the pressure on yourself to play you know to capitulate to that fear if you play with the sense of i want to win i want to win then you have the fear of what happens if you don't but if you find common ground in the middle in the center then it doesn't matter you're unfazed by either right and that enables you to really just stay in the moment stay connected to it and not feel anything other than what's in front of you so you know i try to just be dead center you start with what do you want your game to be what would make your game most unstoppable or hard to deal with and now you work backwards from there and you start building it one piece at a time one move at a time one counter at a time who would shaq be if he had your work ethic

he'd be the greatest of all time if shaq had your work he'd be the greatest of all time

of all time by sure he'd be the first to tell you that for sure i mean this guy was a a force like i have never seen i mean it was crazy you know a guy at that size generally guys at that size are a little timid and they don't want to be tall they don't want to be big man this dude was he did not care he was mean he was nasty he was competitive he was vindictive i mean he was Yeah, I wish he was in the gym. I would have had 12 rings.

He had the work ethic.

My God, yeah. We ain't been close. If you're lazy, man, I don't want to talk to you. I want to deal with you. You're going to make me feel dumber. You know, you're going to lower my level. I don't think so. You can go over there. there's plenty of teams in here where you'll fit right in i don't i don't deal with people that don't commit at that level but then act as if they do i don't deal with that i don't it's real shit i mean i listen so like we we used to get into stuff all the time because it was like you know he would say okay kobe's not throwing me the ball and media would take it and run with it and all this stuff i'm like well bro if you were in shape by the time i run down on a fast break and run back and then run down you're still coming down the first time bro like what the hell do you want me to do right so a lot of our contention

came from that came from that and even though he was older you were still confronting him you didn't you didn't kill i didn't care man they won bro from day one i i knew for sure rick fox

my teammates they all thought i was absolutely crazy the day me and shaq got in the fist fight after that day they were like okay kobe you're certifiable uh let's fight oh yeah this fight i'm not backing down listen either you're gonna work my ass or i'm gonna we're gonna have a night but you know there's a there's a level of respect and for Shaq too by the way and I know he he's told me that that day was a big turning point for him because it was like you know he's generally used to talking trash and saying what he wants and nobody really stepping up and challenging him on that and when he saw me challenge him on that he was like this kid's crazy all right i can win with that you know and so that was kind of the beginning of our relationship i

think that's probably never happened to him that's probably not something that's common to him no i mean seven feet tall since he was three years old or something right there was all

this is all coming back to me right now there's also a game in phoenix my first year we were playing and he kept posting up but they

kept fouling him so he kept going to the free throw line he kept missing him and so he throw the ball out to me i'm not throwing that back in there so i kept shooting him right so we're getting the time out he's like hey uh hey i'm open i'm like okay and so we go out and same thing coming hey i'm open okay there you go come back in hey dude you gotta throw me the ball i said man

that get it off the rebound if i miss bro you told them this person you're 18 years old man

18 years old i must have been out of my damn mind the story continues the story continues so if you fail on monday the only way it's a failure on monday is if you decide to not progress from that right so that so to me that's why failure is not existing because you know if i fail today Okay, I'm gonna learn something from that failure and I'm gonna try again on Tuesday

Those times when you don't feel like working you're too tired. You don't want to push yourself, but you do it anyway That's the dream. It's not the destination. It's the journey

Success without fulfillment is the ultimate failure Like success is getting what you want Fulfillment is living what you're made for Fulfillment and success, they're not even the same universe. People ask me all the time, what does it take to be happy? And I always tell them, it's really simple. One word, progress. Progress equals happiness. If you keep growing, you're going to feel alive. And if you keep growing, you're going to have more to give. It doesn't matter how many statues, Oscars they give you, or Emmys, or how much money you have in the bank. We've all seen people at all those things and I get the phone call because they're depressed or somebody commits suicide in that area. It's really an inner game and I think that's what's missing for us today. Everybody's focusing on the outside world and hell there's a lot of things in the outside world you'll never be able to control. You can influence but you can't control it. This, your mind, your emotions, your body, you have 100% control over what you do with these things and that's where the game is won. Win the inner game, then you win the outer game. But a lot of people spent their life trying to win the outer game, they won and they're miserable. Someone can tell your whole life you're a piece of crap like you can say screw you, read between the lines and make your life work. Someone tell your whole life you're beautiful, you're intelligent you're the smartest person in the world and you don't believe it because self-esteem doesn't come from what people say about you self-esteem is earned within yourself it's a steam for yourself which only comes by doing things that are incredibly difficult and then your brain goes this is who I am you really got to figure out what you're made for and nobody knows in the beginning so you start where you are and you do what's in front of you do what's next then you keep growing until you start to discover hey this is my real passion so identity is the number one thing I work to change with people to expand it expand your own sense of who you really are what you're capable of and the mindset has to be destroy any limitation and move forward move forward move forward I think passion is the genesis of genius if you've got enough passion you're gonna find answers nobody else does but most people run out of a fuel, meaning they get tired, they get exhausted, they get burnt out, they get, you know, the law of familiarity. They're around something so much they take it a little bit for granted. And I've managed to see something in myself that I found in every great leader that I've ever respected, and that is I value intelligence immensely, but I know really smart people can't fight their way out of a paper bag pragmatically, right? What I see is the one common denominator of people that are successful over a lifetime is the sustained hunger. Hunger is the number one factor. You need to be good at pattern

recognition. And that's what gets somebody strong at anything. I mean, you look at, you know, why is Amazon doing so well? He realized one pattern was valued over anything else convenience, right? If you look at Tom Brady, friend of mine, he he's got pattern recognition like nobody else at 43 years old, he's able to do things no one dreamed could be done. got more Super Bowl rings than any team. See what do they see that none of us see? What's the pattern? Then you gotta learn pattern utilization. It's one thing to see it, it's another thing to use it. And then if you're good after a while you get to pattern creation. It's like if you learn to play the piano most people play other people's music and there's a point you've learned so much that you're able to create. It really comes down to anyone can learn anything if it's important So it's like my drive is not just for me. That wouldn't be enough because it's easy to meet your own

needs. It's not that difficult. But if you can find something that you care about more than yourself, your daughter, your son, your family, your business, your mission, your community, whatever it is, that's really the secret to energy and vitality and strength and really learning. One of the things I want to do with people during this challenge is take things that seem so complex and make them so simple so you do it. Get it really simple, things you right now to change your life you can go to experience it that day and then you get momentum day one day two day three day four and all of a sudden now what used to be hard to do is easy to do and I think for anyone you got to understand anyone can learn anything if you can just break it down to its simple core and that's what I try to do most and I'm just not willing to settle for a life without passion and aliveness that's just like there's so much to learn there's so much to grow. There's so much to give. And I'm wired to grow and give. And I think anybody gets wired to grow and give is going to have a really fulfilling life. It doesn't matter what you choose to do. You're going to be alive. A year ago, people thought we were coming out of, you know, vaccines now and we're coming out of COVID and it's going to be all over now. People are excited. But now after going through two years of this, there's a lot of people now that no longer have a compelling future. Like, you know, people talking about New Year's Resolutions most people don't even have one because it's like they never followed through anyway, right? But at least they had something to look forward to they're starting to get into learned helplessness learned helplessness It's so bad over and over again. You start thinking the problems permanent No problem is permanent or you start thinking the problems pervasive because I haven't handled my finances My whole world's over because my relationship is bad. My whole world's over your life is bigger than that My goal right now is to shake that up for people people need a new perspective and you can't do it by just sitting and thinking you've got to move your body, you've got to change your energy and your focus. But if I get you into a higher state of being, mentally, emotionally, physically, then all of a sudden you start remembering who you are and you start coming up with answers that you never even thought were possible before.

The idea of remembering who you are is something incredibly powerful. There was a Batman cartoon where he gets amnesia and he gets put in like a camp, basically, a work camp and he can't get out and he feels stuck and weak and you know afraid and then something happens i don't remember what triggers his memory and he remembers that he's batman just in remembering that he's batman he then takes the actions to fight his way out and look i know it's a cartoon but that has always resonated with me and whenever i'm feeling anxious about something i always tell myself remember who you are but you're really talking about the most important

concept and lasting change identity we all define ourselves in certain ways so you start where you are and you do what's in front of you do what's next then you keep growing until you start to discover hey this is my real passion and it can change people go for five six seven years and then they usually question their business their career their their body their relationships and then one of two things happens they change direction and feel renewed or Or they go, no, I got a great deal here. What the hell's wrong with me? And they recommit and they get stronger. But that's life. And if you don't grow, I don't give a damn how much you got going for you. You're going to be miserable. I think as early on, I realized that, you know, one of the things you have to understand about life is everything changes and everything ends. And that kind of sounds heavy on the front end, but it's a truth. If everything changes and everything ends, number one, it should make you appreciate what you have right now. and then my view is what's next is always better if I make it so it's my job to make it so and I think that's how we have to navigate but most of us most of us have been conditioned not to take a risk people ask me all the time what does it take to be happy and I always tell them it's really simple one word progress

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