People often ask me things like, how books, podcasts, memberships, and online shops actually get started? And the answer is usually much less glamorous than they expect. You have an idea, you put it into the world, and then you need a way for people to support it. And that's one of the things Shopify does so well. It removes a lot of the friction between having an idea and actually selling it. From day one, the tools are there, including checkout. So when someone is ready to buy, the process is simple and seamless. I remember how reassuring it was to know that part was already handled. Customers could browse, make a purchase, come back later without having to start from scratch each time. Shopify checkout makes the experience smooth for them, which makes it easier for you to focus on your business. And once the basics are working, your attention can shift from setting things up to actually growing what you've built. And that's where the fun begins. With Shopify, nothing stands between your idea and a real business. So go make it one. Start your free trial at shopify.com slash nothing much. Go to shopify.com slash nothingmuch. That's shopify.com slash nothingmuch. So lights out, campers. Set things down. Be done with the day. Get as comfortable as you possibly can and let your whole body relax into your bed. You have done enough for today. it's enough take a deep breath