elevator pitch, right? I mean, and to be fair, I've worked, you know, being in advertising as long as I was, I've always worked in tandem with designers. I know a trillion designers. They're like my lifeblood. I could not have done anything I've done for all these brands without them. I see some of them that hate it. I see some of them that love it and found a way to make it work for them. And that's fair for writers. We had a very, we had a very different road. It was like, again, I'm, I, you know, I'm either out or I now have to agree to do this job, which I'm, this, this is my biggest discrepancy with the whole thing. I have to go to agree to do the job I've done for 22 years in advertising and lead teams of writers that have their master's degrees and say, I'm going to teach you how to use a prompt to get writing from someone else. No, I'm not going to do that. I'm not going to do that. Because, I mean, that's where it stops and starts. With design, I understand you can get crafty and you can be like, blah, blah, blah, blah, blah, you know, and do all these crazy things. But with words, it stops and starts at that prompt. And it's like, that's not what writers are. Writing has to be emotive and from us. And that is the thing that we do. So I do feel it obliterated my field. I will never align to it. I've never used it. I never will. That's me.