times i'll go and take my mom to oxford street to go see me i'm the face of jd sports and i we scraped the money together just to get on the underground to go see my own campaign i remember being in a job once and one of the owners of the company in tenerife he was like snorting off his head and he just slipped up and he goes to meet indigo when we made you the face of jd sports the footfall increased by 60 percent yeah a day by the way so we're talking about oxford street head uh flagship store we're talking about no doubt hundreds of thousands if not not millions a day because they yeah because they put me there and apparently they're not i'm now part of the demographic whatever