But I want to just kind of wrap up the Fred Meyer conversation by just acknowledging something, which is I'm sure that there's a huge amount of privilege around. And I don't mean this to be critical of the people that worked there, but I'm sure there's a lot of white privilege and, you know, other sort of things about privilege. I don't even fully identify in myself around them just being like, here's thirty dollars, you know, like I'm sure a lot of that has to do with how I look and, you know, how I'm dressed and how I come off. And that I am a white guy, you know, so less people email in and say, oh, yeah, you know, you thought it was just like a fun little lark to go in there and have them hand you money and walk out. There are plenty of people that have customer interactions where they're completely in the right. They didn't leave the item behind and they have problems, you know, with how it's being dealt with. So I just want to throw that out there so everybody knows that I know that I was born on third and thought I hit a triple. Just being very clear about that. You know who was born a long, long, long time ago was Aaron Epstein. He is an AT&T customer from North Hollywood, as I've mentioned many times already on this episode. He spent $10,000 to take out an ad in the Wall Street Journal, and I guess in two different printings of the Wall. I was under the impression—I'm sure you can basically a la carte it. If you buy an ad in the Wall Street Journal, I guess you could run it in every printing across the country, or you could just target it. I guess if you're going to do it every printing across the country, everybody who picks up a paper copy of the Wall Street Journal seeing it, that would cost you maybe a ton of money. This cost him $10,000 to hit up, I think it was Dallas, because that's where AT&T is headquartered. And the other one he ran in Manhattan, hoping that people who are Wall Street investors would see these ads. And this was the ad. Paid advertisement, open letter to Mr. John T. Stanky, CEO of AT&T. Dear Mr. Stanky, AT&T prides itself as a leader in electronic communications. Unfortunately for the people who live in North Hollywood, California, 91607, AT&T is now a major disappointment. Many of our neighbors are the creative technical workers in the Universal Warner Brothers Disney Studios.