going to sound like a fuddy-duddy here too but something happened to me this weekend that i was like huh that was pretty fast and i know that other companies do this but you know we go uh we move away from paper receipts towards electronic receipts, which is, you know, fine, I don't need paper receipts. But I went to another local, a little tamale place in my neighborhood that is much beloved by the community. And I know they do, they do good things or another like kind of good, a good citizen, good company to have in your neighborhood. I know that they do various outreach efforts and whatnot. I'd never been there before. I heard their tamales were really good. So I went there to grab some lunch on Sunday. Freelard tamales, by the way. I'm not trying to be coy there. And I pay with my credit card. They don't even really ask me if I want a receipt, which is fine. But then I get an email immediately that says, you know, here's your receipt from Freelard tamales. I'm like, okay, that's fine. It's just, you know, they get the information from the credit card and they send you the receipt. But then later that day, I get a note from them in my inbox saying, we want to add you to our birthday list. Yes, Theo, we're telling the Freelard story. Yeah, that one. I may have to stop in a second and take him upstairs. What happened is I made the mistake of getting up in the middle of the show, so we thought the show was over, and now he's just doing his afternoon caterwauling. But anyway, you know, like I know that you pay with a card. They have your information. And then, boom, you can be on their mailing lists. But the fact that like immediately, like within like four hours, I'm just like suddenly I'm part of the Freelard Tamales community and they want my birthday so they can add me to their birthday list, which, you know, again, I know there's modern promotion in the modern age. But I was just like, come on, give me a give me a buy me buy me a tamale first. You know, like I just like I was like unsubscribe. It gave gave I did not like that feeling. And again, I just sound like an old fuddy duddy, I think.