debate i think within the world of public radio too which is do promos work and i think they don't i think what they are are just ways of telling the listeners what is also happening on the station yeah yep that's smart it's more like an it's sort of an ad for your show but it's more generally speaking an ad it's not like someone's going to go oh let me uh you know siri set a reminder sorry everyone that i just made that happen in their life like it's not like people are going set a reminder uh wayne coin is on live wire this week i must listen at 11 a.m on saturday but they hear the promo and it's just sort of a way i think of telling listeners we got cool shit happening on our show so that they have a general positive sense of what's going on because Because, yeah, I can't imagine that there's – also, you know, sometimes I'll be listening to a public radio, and I'll hear – it's Tuesday, and I'll hear a promo for something that's airing on Saturday, and I'll think, wow, that's a really optimistic promo that you think could carry that through their week, that, oh, Hidden Brain on Saturday is going to talk to, you know, whoever. Like, man, you know, I think that I don't think it really works that way. But but yeah, I was I was surprisingly I was shockingly gratified to be listening to a thing yesterday morning that I had heard about the previous night and thought to myself, oh, that would be interesting. I would like to hear that. And then I was hearing it and I was like, everything's coming up Milhouse. And it paid off. It was good. It was good. And, yeah, I mean, it was depressing AF because it was about how avoidable this whole thing has been, at least this, you know, this Delta variant and just the way. But, I mean, also it was encouraging because, look, our listeners are very smart people. They don't need – this is not the place you need to turn for the latest on, like, the science around, like, the Delta variant, et cetera. But I think it's easy if you're someone who has who really tried to do the quote unquote right thing over the course of last year and a half. In other words, you masked up. You were socially distant. You didn't go take trips or visit people that you wanted to visit because of safety concerns. If you if you were somebody who was just trying to really help get us past this. And then you got vaccinated and then you thought, oh, now this is where it's going to be better. And then you start to hear news about breakthrough cases and people being able to transmit it even if they're vaccinated. I think it has a particularly devastating effect on you, more so than somebody who was just kind of casual about it or thought, I don't know, it's a little overblown or or even the people who are like, it's a plan.