So, well, yeah, I mean, I understand your reluctance to like you and I were working for APM, But remotely for a few years before Slack became so much such a big part of the work communication culture. And you and I are people who are like, yeah, let's do it via email or let's just get on the phone like you and I didn't even like Zoom for the longest time. We would not Zoom with our colleagues because and for me, it was just like, I don't need to look at you. I just want to pace around my apartment while we brainstorm, you know, thank you gifts or what have you. And of course, a lot of this changed with the pandemic and more people working remotely. And so, you know, I have to use Slack way more than I ever thought. I thought I could just, like, eh, I don't need Slack. But, like, no, Slack is a huge part of a lot of company culture now. It is the way you communicate. If you have teams, it's one of the ways you communicate. I mean, I know that Microsoft has its own ding-ding version of it, like it does everything. But, you know, you need this tool. And this is the way that me and John of APM fame, who joined us for the TBTelethon, this is how we do so much of our work. I think TBTel trivia fame. Yeah, trivia, yeah. anyway all of that is to say when I think of slack I think of it as a work tool I think of it as something that you know we just need it's like I don't know it's just it's another function right but they have an ad campaign going I'm pretty sure they're tv commercials because I think we talked about them on after these messages and I thought it was so goddamn brilliant you'd think like if I were in charge of advertising slack you'd point out all the things I just pointed out teams working remotely you need to bring them together you need to collaborate blah blah blah blah but these commercials are focusing on other aspects of slack and the one commercial that really gets me is why would you send an email when you can't take it back or edit it later use slack like every message you can take back or you can edit and like it's amazing how there's like one tv commercial planted that idea in my head i think about slack differently now and i think about all the other technologies like yeah why doesn't email make it easier for you to there are probably reasons for that and maybe even in some cases kind of like legal reasons like maybe you need some sort of accountability uh and paper trails for things but for text messaging why would not every text messenger on all the major platforms allow editing or or um you know recall