So here's the deal, and M&Ms really relied on the fact that they were getting a lot of earned media, as we talked about on this, and just a long, long ramp up to this. And they all just trusted that, like, a lot of people are going to be kind of following this leading up to the Super Bowl. Whether or not that gamble pays off, I have no idea. But, of course, they released a press release, a cup, of course, I say, but, of course, to our listeners who've been following this shit along with me. I just I'm so I hate this campaign so much, but I don't know what, like two or three weeks before the Super Bowl, Mars Corporation releases a press release saying, hey, we're retiring the spokescandies. Maya Rudolph is going to be the new spokesperson. And you and I were both like, that's probably not going to happen. This is some Super Bowl crap. And of course it was. And then in the you were you called that. I don't think I called it. I just want to give you credit. OK, I'll take credit for that because it just seemed like so stunty. And then leading up to the Super Bowl, they released these teaser ads. And I don't know if you had to seek these things out or if they were like pre-rolls before Hulu shows or what. But it was like Maya Rudolph sitting in front of just like in front of a desk, kind of playing some sort of exaggerated character, talking about how M&Ms are now becoming Maya, my mys or my mys. I already can't even remember what they were changing the name or something that was my ma's or whatever is based on her name. And like under her, things were going to change and the M&Ms were going to be fired. And these were like these little teasers. So by the time you got to the actual Super Bowl ad, it was so confusing. It was like this big Super Bowl style, colorful ad with Maya Rudolph introducing the new, I don't know if you have in front of you now, Maya Mize or whatever that have her face on them instead of an M&M. And instead of chocolate inside, there's clam flavored inside. And the whole song was about how the new candy tastes like clams. I don't know if you picked up on any of that. And people are trying them and then grimacing. And then at the very end, everybody who's performed in this musical number is sort of just like, you know, it's very bright and colorful and everybody's just sort of freeze frame staring at the frame and you see one of the spokes candies sort of stick his head out and say, please send help or whatever. And then apparently later on after the Super Bowl or something, there was a very short like press conference with the candies getting rehired or something like that. But it was like you really had to follow this whole thing to understand what the hell was going on. And even then, I don't think it made much sense.