Oh, okay. I didn't know that until this morning. I forget. I don't have their names right in front of me, but it's like Jack and Pete. And obviously, this is who Gillette thinks that their potential customers are. Like a kind of a borderline finance bro with kind of like an old school pops who's like, respect the process. Who says respect the process about shaving, by the way? Like, this dynamic of, like, you know I'll give you a knuckle sandwich I'll give you something to shave about Like, it's so off-putting to me They also have the guy The dad is drinking out of a, like, world's best dad mug But it's very subtle You had to watch the commercial eleventy times Like I did to even see it Like, it's exactly the dynamic That I don't want to see anymore In father-son relationships, honestly And it's, to me, again It feels like an extension of the New England Patriots It just seems real bro-y. It feels bro-y, it feels Boston-y. I know we have a lot of listeners in Boston, God bless. But it just feels like, hey, did you see how the Pats did? And also the dad is kind of ball-busting his son, but then at the end, the son is like, you're the best dad. And the dad's like, no, you're the best son. And it's like, okay, let's all go get drunk together. Like, it just, it's a dynamic that really, as you can tell, really sets my teeth on edge. And I'm like, this is really, this is where, Go back to the commercials where someone's shaving with a razor that has nine blades on it. Let's just go back to like a Tron-like animation where someone's shaving with nine blades and each one is trimming the hair closer and closer to the follicle. That's like, let's just go back to that. The idea of this, and then of course I read the press release. Oh, by the way, do you know, you wouldn't know this, but like the producer, the company, the media company that produced this commercial, this is so perfect. This is also why I'm kind of wound up this morning. vayner media vayner media is the ad agency that is run by a guy named gary v aka i think his full name is like gary vaynerchuk and gary vaynerchuk is this guy whose family had like a wine business a wine store in new jersey and then he grew it into this like behemoth and now has become this kind of like biz biz dude guru who you see all the time on like rogan and places like that like he's he's he's sort of he's a gary v is now his own brand of like if you want to double if you want to double your business every year do this and if you want to like calorie risk like everything that a everything that a young bro could dream of gary v has got you covered on life coaching and it's hilarious to me that this commercial that i just immediately detested like i just like from across the room I heard it and I was like I don't like that and then when I as I dig down into it it's like oh of course it's produced by Gary V like that the the takeaway here is trust