I mean, really, what we need to be doing is these promotional videos need to themselves be over 50 minutes long and mostly trying to pick a blackberry seed out of my back tooth so that the people know kind of what they're potentially getting. It reminds me of a time – this was many, many years ago, but we had – you know, we used to have a TBTL app, which is pretty funny because I feel like there were fewer – there were way fewer apps out there, and somebody just made it for us. Somebody, I think, was maybe, like, experimenting with app design and just said, oh, hey, I made you all an app. Here you go, which kind of makes a lot of sense. By the way, since this is turning into somewhat of a TBTB meeting, maybe we should think about that at some point. Maybe having an app again. Because it was cool. You could play drops on it. You could get the show. It was pretty slick. But also, I think if I remember right, it was in the iTunes app store and it was promoted. We used to have a very cozy relationship with iTunes back in the day. It used to be one of those tiles that would rotate through the kind of top part of the iTunes podcasting section, which was pretty great for the show back in the early days. It would be a lot of exposure. But our app got up there on the app version, and I forget what the number was, but let's just say it was maybe, I don't know, 100,000 people downloaded the app or something, and I think it was 99,000 people deleted the app. the next day like i think they thought it was a video game like we got a bunch of attention and the overwhelming opinion of the people who engaged with the content was no thanks no thank you yeah so that would be that sort of birthed my strategy and as much as i have one around our show and how we should try to promote ourselves because like us us being exposed to the like i mean even though it's very it's kind of a fun thing to have made and i didn't make it you made it john but it's a fun thing to have a video kind of go around the internet like that i just the chances that the people who who watch it are also the kind of person who's wiring is such that they're going to like this is a little bit it's a little bit slim those chances i'm not saying we shouldn't try to go viral at every turn because if we pick up 100 people here and 100 people there that's really something but we are in this unique position where we're we're making like you know we're making marmite ice cream here and there are some people that are going to really be down for that but the majority of people are going to go what yeah uh first of all can i just say i wouldn't