Well, my journey into TikTok, as the listeners are well familiar, is like pre-pandemic or maybe right about when it was starting up. I just kept noticing that a lot of the things that I were seeing online that were like funny or weird or like maybe audio drops, they had that TikTok watermark on them. Like, I was seeing them on other platforms, but they were from TikTok, and I just thought, well, let me go to the source on this, and then I just fell down the hugest rabbit hole with TikTok, particularly during the pandemic. And my memory of when I started with it, and when I was really heavy-duty into it, it was just this really interesting place where you just had—the algorithm is very smart in the way that it delivers content to you, and you see a wide range of things. And it's, it feels very confessional. It's just tons of people just in their houses, talking into their phones, all different kinds of people. Like a lot of the funny humor. I mean, a lot of the stuff that I'll send you as intro tape is stuff that, you know, came through TikTok. I see standup comics on there. I see people doing weird sketches. I see old Tim and Eric. It's just like, it's a, it's a crazy stew of content that, that I really, really was enjoying, but I don't know. I think something has shifted to where they're in full advertisement mode now. Like, my sense is it used to be that you'd see an ad or some sponsored content on TikTok, like every, let's just say, five things you were watching, maybe one out of five, maybe it was one out of ten. It now feels like it's three out of every five. Like, there is more advertising. And, of course, it doesn't look like an ad. It's not like a Juicy Fruit commercial or something. it's some person going i am so sorry to all of you who bought the viral pendleton blanket because now it's been marked down to like this is the weirdest construction and it's a very tiktok thing which is some voice of a person or a robot or a robot yeah or a robot some weird ass thing where the person or robot is apologizing to a a hypothetical group of people who purchased a thing before this deal on the thing was available because now the thing is way cheaper sorry to any of you who bought the viral beer koozies because now they're half off it's like it's the it's the strangest sales pitch but it's just like it's thing after thing after thing of that or or you know just like it's just all commerce now and i i don't know if just because there's a bunch of people that are trying to make money on TikTok. In other words, there's like, basically, I could go on TikTok right now and I could be hyping some product and I don't know exactly how it works if I have to actually like somehow have the inventory or if I'm just partnering with the people that make it so that when someone goes and buys it, if they go through my TikTok feed, then like I get a credit or something. I don't know how it all works, but basically you've got a bunch of normal people that are