Oh my God in heaven, it's rough. Did you, have you noticed that Amazon has, so I have a lot of thoughts about the Amazon pharmacy positioning commercial, like the positioning of the Amazon pharmacy commercials because I listen to a lot of shows on Pushkin right now, which is the Malcolm Gladwell network, and they're clearly heavily funded by Amazon, and all the commercials are for the Amazon pharmacy, and it's all commercials. They're so leaning into the negative. It's like basically like, it's somebody's interior monologue as they're in the waiting room of a pharmacy and somebody is, like, sneezing near them. And it's just basically, like, everyone sucks and is gross, and why would I want to go be around them? I'm going to just have Amazon deliver my meds. Interesting. I don't think I've noticed that. But then they've got the TV version, which is this woman who's on a flight, and she is, I think she might have, like, a urinary tract infection or something, and, like, as narrated by the thing. And she's on a flight, but she's on the Amazon, like, the Amazon pharmacy thing and she's going to get her meds delivered to her hotel room. The idea is you could be on a plane and realize you're having a medical situation and you could, you know, have the meds waiting for you when you get to where you're going. And then she looks over and the guy next to her has, like, his shoes off and his socks have a hole and his toe is sticking out and she's just like, ugh, gross. It's just like, for some reason, maybe I'm just so anti-Bezos right now, I'm just like, can we, like, not lean, can you have an entire ad campaign across multiple like media landscapes where you're just being like everyone sucks in the world so