Yeah, and it is about that community. And I want to say something here, Luke, that is a little bit sincere and hopefully not too back patty on our own behalf. I think that you and I are both very averse to saying nice things about ourselves or about the show. It makes us feel deeply uncomfortable. But you mentioned how before we went independent three years ago and almost exactly three years ago now as we enter our fourth year as a company, that before that, of course, we worked for American Public Media. And we did that for seven years. And that was a good experience in a lot of ways. And I wouldn't trade some of those years for – maybe not for anything. I mean, everybody's got a price. Everybody's got a price. But, no, I mean, we had some really great experiences there and did work for some really great people. We met a certain John Sklaroff. Exactly, and I wouldn't trade that guy for anything, and I don't think you guys would either, but in all seriousness, when we left APM, this is going to sound so whatever, when we left APM, we did it mostly for the listeners. like there were a lot of reasons why we left but the main one was we weren't able to do the show that we wanted to do anymore and a big part of that was the commercials that we were playing and and i know that might sound like a small thing we're used to commercials and podcasts now i mean i don't know about you guys i have one podcast i listen to daily that i just know i hit play and then i hit forward four times dink dink dink dink what is that that's two minutes of commercials right and we don't have that and that was something that like was we're sort of losing the... But Andrew, how will you learn about SimpliSafe? How will you learn about Carvana? Well, maybe if you play the same ad twice in a row, which was something that was happening to our podcast. And we were just like, this isn't good. And there was also some kind of talk at the network level of kind of like, well, you got all these... You have these listeners. We're not promoting your show at all, but we think we can reach out to them directly and get more money from them. And we're like, wait, wait, no, no. These are our listeners. We care about these people, and we're not trying to take advantage of anybody. And they didn't use that language, and I'm not trying to make APM sound like the evil empire. But we saw things kind of shifting a little bit. And we said, we need to protect the show and we need to protect the listeners. And that is why we did that. And that is why we're doing this now.