Now, I want to share another story, communication mishap, if you will, that'll show how I brought this into play with my team. A few years ago, I joined a fintech startup, and my first task was to put together a strategic roadmap for the CEO. I didn't know much about the product yet, but lucky for me, a brilliant woman named Kate on my team had worked at the company since day one, and I thought I should talk to Kate. Now, I'm an extrovert. I love a brainstorm. Get in a conference room with a whiteboard, throw ideas against the wall, let's see what sticks. So I throw a meeting on Kate's calendar, roadmap discussion, very detailed I know, and I wait for the meeting. I show up, I start excitedly spewing ideas left and right, and I am met with total blank stare. I don't know if Kate is disinterested or totally terrified of me, but I awkwardly end this meeting and leave a bit frustrated. But later that day, Kate sends me an email, and that email has five very well thought out brilliant ideas that she brought to the table. I realized that this spontaneous brainstorm was in my communication comfort zone, not so much for Kate. This was a turning point for me. To be a leader of highly effective teams, you need to invest in understanding their communication styles and share your own as well. So I got them together at a team meeting, and I asked them to create their communication style tags. Now, we can't accommodate everybody's preferences 100% of the time, but the information is knowledge that gives us power to make better choices and to adapt if possible. Perhaps unsurprisingly, Kate is an introvert. She prefers asynchronous communication so that she can thoughtfully process her ideas. Kate's communication style tag is email for fastest response during the day. Prefers written comms to enable thoughtful, clear responses. Then there's my colleague Mike. Mike would never respond to the messages I would send him on our internal messaging system. He would just ghost me. He wouldn't respond for days, hours, sometimes just not at all. So I catastrophized the situation and I said, what's wrong with me? Does Mike not like me? Does he think my questions are silly? Like, what is going on here? Turns out, Mike's an extrovert. He has to turn off Messenger during the day. Otherwise, he would just chit-chat with colleagues all day long. It wasn't me. Mike's communication style tag is text for urgent matters, adaptive to communication styles, but prefers a live interaction. Most extroverts do. So that's just two examples. By now, I hope you're starting to think, what is your communication style tag? Think about the two key ingredients and how they apply to you. How do you best communicate? Is it over email, live phone calls, text, etc.? Do you do your best thinking in the morning like me, or do you protect Fridays for focus time?