Muse

Gab Waller is here, the Australian entrepreneur who pioneered the luxury fashion sourcing industry. She has built a global business. I get to pick her brain one-on-one in this episode. With that, let's welcome icon Gab Waller to the show.

Welcome to the Bosticks, starring Lauren Bostick and Michael Bostick. Together, they are the Bosticks.

is it all vintage no i would say about 80 percent of our sourcing requests are new seasons so just styles that are immediately coveted whether it's off the runway or in the lead up to the collection dropping it sells out pretty much almost even prior to it hitting the shop floor or doesn't hit the shop floor uh so those are you know 80 of the business the other remaining percent is vintage and I will say vintage has only increased in the past two years like prior to that nobody was really at least coming to myself for vintage sourcing so it's really blown up why I would say there's a couple of different factors I would say that price point you know over the past few years luxury prices have increased pretty significantly so vintage slightly better option and then I would also just the rarity of the item if you get a vintage bag the chances of someone else having said bag is much uh smaller compared to new season so i would say that those are the two big is there anything that you can't find yes as much as i hate to admit it but yes i would say that there are i do believe in a world in which nothing is ever sold out and there are pieces that i have had open for you know quite a few months i'm still on the hunt for But I believe every item exists and it's out there. It's just a matter of when I can find it. And sometimes it's the quantity. So I think that when I get a request, it's, you know, hi, Gab, can you find me this bag? And it's like, absolutely, I can get you one. But if 20 plus clients all want the same bag, that's when it can get really challenging. And what about celebrities?

How do you handle all the celebrity outreach?

So everything is inbound, always has been. And so I remember even my first celebrity client, the whole business is all on social media. So it's fully run on Instagram. Oh, cool. Yes. And so over time, they have, you know, followed my page and they slide into the DMs and, hey, Gab, can you get me this? And that's where the at least the initial conversation starts. And then I move it over to text.

When you wake up in the morning, is the first thing that you do check your DMs or do you have a process to even get there?

I would say that every day wake up aura ring number one I'm addicted to my aura ring so that kind of always says how my day is going to look um so check my app and then yes it is straight into dms I just kind of like like to gauge how it how things are overnight every client is global so even though the US is my biggest market I'm sourcing with clients in Australia Dubai Singapore you name it so I kind of like to like to see what tractions come through overnight but then immediately after that it's whatsapp because whatsapp is really where all the sourcing happens and i wake up to just absolute an influx of messages that have come through overnight and

what's the process walk the audience through the process of of how you source so say there's a huge celebrity say hayley bieber wants to get this bag how do you go about it do you put your feelers out do you have a process is it the same formula every single time so dm comes through from there i

screenshot that request and log it into sourced by which is the infrastructure that i built to really help scale this industry prior to that you know because of the volume of requests things were going missed and forgotten and i knew that i had to find a solution which is sourced by and the platform that has been built once it's in there it's exactly that i kind of i always have my finger on the polls as to what is available when and where at any given time that's super important so that if someone like Hayley jumps into the DMs I immediately am one step ahead of like knowing where that bag could be. So depending on what it is I've just sourced quite a few things for her recently but most recently was this beige Chanel handbag and when she requested it I already knew that Paris had it so it was a super quick secure lock it in from there ship it from Paris to LA but there's also times where we will get requests and I definitely have to do some extensive digging and that's much more for the vintage pieces that I get requests for. And do you have a team that you're running that's helping you? I do yes I have two full-time assistants both in Los Angeles who are really you know I think perhaps it is somewhat surprising but I'm still very hands-on in the business from the clientele perspective. I did kind of you know even when I was building Source I take a bit of a backseat, but I realize more than anything. anything like that's where I thrive and that's where I want to be as much as possible so two full-time assistants in Los Angeles and then globally I have 10 sourcing assistants so they're based on the ground I knew very early on in the beginning that in order for this business to succeed I need physical people in each of these countries I remember being in Australia trying to call boutiques in France and they were basically like wanted to hang up with me at any given point because they're like, who are you? I don't know. So it's been a bit of a journey to kind of build those relationships. But yes, that is the team. When you look back on the business

that you've built and you look back over all the years, what did you manifest or dream up or vision

board to get here? Oh, that's such a great question. I would say that, I mean, I've certainly in the beginning, I never truly, you know, would have envisioned it would have become what it has today and I think looking back in the beginning you know my company name is my name it's Gab Waller back then would not have done that I don't think at that point um because I did not think the way that it would transcribe into what it is but I would say that for me I'm always inspired and driven by like the the pioneer and and wanting to be like an inspiration to others and I think for me I'm so passionate about this industry that when I knew that I was onto something I really was just so focused now on um growing the industry to what it can can be and that's i feel like truthfully you know eight years in haven't even scratched the surface of what it can really become how have you

managed to build your team what does it take to work for the gab waller industry like tell us like if someone comes to you yes what's standing out to you oh love this question so as it is an

entirely digital based business I truly could never stop step foot in a boutique in my life and this business would still be extremely successful so written communication is so paramount if you're emailing me and there are grammar mistakes in that email I'm I'm as an application that's an immediate no for me that's so important because communication written communication is the core of our business I would say also this you know from the clientele perspective that genuine desire to to go over and beyond to be helpful and have like a real genuineness to it um but then also speed speed is number one in my industry I could truly blink and something could sell before my eyes so it is a very fast-paced industry it's not something you know at the end of the day sometimes I'm sending voice notes because I'm like I cannot use my fingers at this point um so yeah written communication that genuine desire to help and

be helpful and to serve and speed. So important. Yes. I imagine that you get pretty frustrated with inefficiencies. Oh, yes, absolutely. I also think too, and maybe you could speak to this as well, when someone's applying for a job, and I wanted to do like a whole episode on this, it's important to be buttoned up with your communication, meaning you don't want to be sloppy. And what do I mean? What do I mean by that? I mean, when you're reaching out over DM and say you're like, I want to be your assistant. And then you tell me your entire life story over the DM. That's overwhelming before someone has gotten to know you. Does that make sense? I feel like there's a way to be very professional and buttoned up in the beginning. Sure. If you get to know the person after you hire them and, and things come out, that's fine. But if I've heard your whole life story before I even have an interview with you it feels like it's a lot

does that make sense 100% I couldn't agree more and I think for me I mean as we know the influx of dms that I get on a daily basis is on another level so certainly on the gabwaller.com page but on gabwaller also and so I think for me I do not have the time to read long dms with the introduction storytelling but I certainly I love short and sweet so if you really capture my attention with something that is perhaps you've done your research and you know certainly about my world and what I do like whether it's like I'm your like I'm the magician that you need like knowing that I'm a bit of a miracle worker like I'm the next you know we there's different terms that we use like fashion detective and fairy godmother and like if you've done your research and you know that like I think you could be really fun with the outreach but short and sweet is the

way to go yeah you can't be telling your hopes and dreams and what you wanted to be when you grew up and the lemonade stand that you launched and listen I'm not I'm just being really honest so if people are reaching out to get a job anywhere yes before you even meet someone it's like you have to you sort of have to like court the person I think and slowly let someone get to know you I agree absolutely on DM right yes it's like exactly you don't want to give it all up right away you know that's a great metaphor Yes, I agree. You got to go slow. Yes. I like to be courted in anything, you know, like get to know the person. I agree. So if someone wants to do what you do, what is your gab-esque advice? I love this.

So number one, I would say that you're going to face a lot of rejection, especially in the beginning. And I've always been a big believer in that rejection is redirection. but you have to have the ability to move past that. You're going to get faced with a lot of no's and we are forever, still to this day, I'm forever chasing my one yes. So do not let that deter you, keep going. I would also say that we are in a client service-based business. You really have to have that genuine desire to serve clients. And when I think of, you know, within my industry of how clients want to be served, like the speed is absolutely so paramount. And, you know, it is something that, at least at the beginning you will not have the ability to have like a full service 24-hour team but even just as quick as those responses can be you're certainly going to get clients that way and I will say also the power of word of mouth you know that is so important my entire business has been built off word of mouth still to this day we do no marketing of any kind so if you are starting out you don't think that you have to have like 30 plus 50 plus clients straight away if you just go for those top three those clients they will go out for dinner that night with their girlfriends they will talk about you and then it just spreads that way so word of mouth is just so so important

why do you think the reputation is so important i can tell that you are like saying that that

your reputation is everything oh it is it really is and i think it comes like to down to trust you know we are handling uh high valued items and we're doing that on social media and and this the you know the future of shopping and shopping and purchasing through social media trust is everything and I think that you know to be able to build that and to maintain that is just so crucial to this industry and I think even that goes down to you know authentication with items obviously everything brand new is coming directly from the boutique but anything vintage like goes through such strong authentication processes because truthfully it really would take just take one wrong item for it to fall apart but reputation is everything to me what's the craziest

dm you've ever received like something that popped up that you were like oh my god i can't believe

this person is dming me as in a person or an item both oh item i've certainly received some funny ones over the years um i will get anything from can you source me the latest dyson head dry eye. What? Yes. Is that hard to get? I don't think so. Maybe some models sell out, I now believe. Huh. Yes. So anything from that. I've definitely got beauty requests over the years and, you know, I'm always like, you know, fashion is my bread and butter, but I liked, I'm not a, I don't like saying no, especially to clients. I'm very much like a yes. I'll like, I'll do everything I can to make it happen uh some beauty kids toys everything which has been some interesting ones um but in terms of who has said into my dms I mean I would have to say Hayley having Hayley in the dms I was driving and like immediately had to pull over because that was and can you share any

of the things she wants sourced besides the Chanel bag it is at present only Chanel she loves Chanel

Yes. Yes. Oh, I will say I did also source some Phoebe Philo shoes, which Phoebe Philo seems to be increasing pretty steadily in popularity.

Yeah. Beautiful brand. Yes. Shoes. That's what she wanted. Shoes. Shoes are hard, too, because you have to get the right size. Exactly. OK, so you like had to become a detective.

Yes. Fashion detective is is the best way to really sum up what I do.

Hailey Bieber in your DMs is pretty cool, but you will also have worked with Kim Kardashian, Rosie Huntington Wheatley, Sophia Ritchie, Khloe Kardashian, it says, Kris Jenner. I mean, these are some really amazing people that have put so much trust in you. Yes. I think if I'm an audience member listening, I want to know how have you been able to maintain and get that trust from these people to begin with?

So professionalism is number one. it's you know i when when you know i'm serving these clients and it's all i'm such a friendly person so immediately i'm like i want to be like i want to be friends like let's chat and like let's get you know close i'm like no i'm i need to be very professional here and so that's everything from again my written my communication style um but i also i am true to my word if i say i'm going to do something i absolutely stick to it and they can see too that i really go over and beyond to make it happen um and then i think too you can like this episode's all about speed but it's also just the way in which i communicate and speed is absolute forefront of that so I would say it's a bit of a mix of those things um I'm trying to think if anything else really comes to mind but it really would be the professionalism the way I show up and I'm really true to my word and the speed they love that what's the gab playbook for dress up

every day because this is this outfit is so beautiful you guys have to watch on YouTube you can tell it's very thought out yes how do you get dressed every day if someone's listening and

they're like overwhelmed i so i live in los angeles and i would say it's quite casual there and i love that it's one of the things many things i love about la but i truthfully almost three days out of the week going into office i'm in denim i'm in jeans so i would say that you know my style is to always um it's all about like effortless dressing and right now yes i am uh dressed up depending on what the occasion is but i always think like don't over think it and like grab a key so in terms of investment pieces like some great jeans some great denim in your wardrobe a great jacket um tees i live in tees and i kind of rotate them across the board what's the brands you got to give us the brands right now love wrangley morgan stewart's brand okay love her tees she has this baby blue color that just came out it's so good another one is shop rlt they're a uh los angeles space brand and the other one is called the park t-h-e-p-a-r-k they're like a basics essentials brand and their fabric and material is so good they're quite new i think they're only maybe one one year old potentially two and what about for jeans jeans oh i have so many so i love vintage levi's rlt is a great place to get that okay denim by orally it's o-r-l-e-e i will also say a lot of celebrities get their vintage Levi's from Aurelie. You gotta text me all these. Yes

I'll have to send you a huge list. I'm gonna put you in touch with my stylist Isabel. Yes. She's amazing. I would love that. I feel like you would love her. Is she based here? She's in LA. Okay you might know her I'll show you her Instagram later. Yes I would love that. So those are the jeans and

t-shirts that we need to be looking at. Yes yes and then I mean there's so I could honestly go on for days but the last one I will say is EB Denim another LA based brand so good for denim. You have

to show me that too yes so you're wearing jeans and a t-shirt when you go to the office yes quite

often you know ballet flats I kind of rotate my ballerinas they are the Chanel ones uh and I'm also also for comfort there you know I'm at my desk all day every day some days and so as much as I truly would love to be able to like get really dressed up every day I'm thinking comfortable like can I type in this can I get on the phone in this can I run out in this whatever it may be so comfort really is key. And when you're in the office what does your day look like? The morning is always the busiest for myself because I'm waking up to so many regions that were online overnight so I will say that I do do a few hours before I head into the office just to kind of really set myself up for the day and that's everything I'm just doing on my phone so I'll be checking the DMs, checking WhatsApp, checking sourced by you know seeing we have clients which clients are paid overnight, what's been found overnight, communicating those fines to clients that obviously every day there's an influx of new arrivals that are coming in, kind of how I mentioned having my finger on the pulse. I need to know what has come in at each store. So those first few hours are so important. And then I go into the office and it's such a, it's a bit of a mixture, but I do split my time pretty evenly between like Gab Waller work. So that's kind of, you know, keeping at the forefront of like what's in the DMs, what a client's looking for uh working on sourced by which is the the tech platform uh and now the book that i'm writing about the the sourcing industry so kind of cover a lot throughout the day but it all happens and

writing a book is so gnarly i will clean my baseboards i will like find something that needs to be organized in my hardware drawer outside in my garage before i sit down to write like i will find anything to procrastinate to avoid writing the book i know i'm like deep in it when i'm organizing the pool floats outside like it's like do you know what i mean like i would find any it's like the writer's uh resistance that you have is so gnarly when all you have to do is just sit down and do the work but you want like the space to be perfect and the candle has to be lit And for me, like the boss of Nova has to be playing and then I'll find something like ADHD, find something else to give my attention to. Yes. You just have to sit down and write. What is that process been like for you? Oh, look, I hear what you're saying.

100%. I mean, it's crazy. I hear you completely. I think for me, I am one of those people that, yeah, I need to be locked in by myself. I can't have others even around me. I really.

have to have a candle going I like no sound though I don't like any music um but I think too I do it in spurts I'll do like a good like 30 minute hit and then I'll like break up my uh attention span and then I'll come back for another 30 and kind of split it up because I'm not someone that can just sit there for three hours straight and write as much as I would love to be that person um I have to consistently take breaks I will torture myself I will be like I will I will be

like I am going on a vacation in two weeks and if I am not turning in something in in those next two weeks before I get on vacation I'm not going on the plane and so I will just inundate myself and punish myself I don't know if it's a good idea I was like that sounds a little unhealthy but I'm like it's a little unhealthy I set like a deadline where I'm like I will not get on the plane unless this is done so I would rather stay up until like two in the morning finishing it and getting it done so I can go on vacation like and relax yes but I don't know if that's the best way to do it I've I've talked to a lot of writers and it seems to me that writing for 30 minutes a day

is like a sane way to do it oh that's interesting what you're doing yes yes I will say also like I know at this point when I'm most energized and I use that to my advantage in the mornings 100% if I'm trying to write in the afternoon it just it's just not as strong like I know myself at this point but I kind of leverage my peak energy periods and I'm also not a night owl as much as I would love to be I prioritize my sleep always so I can't be writing at night I just it's just not

not for you not for me how do you run your calendar are you crazy I am yes I've I loved I

mean I've listened to so many of your podcasts I was inspired by one where like you truly cut like every minute I feel like is in your calendar if I'm not missed every minute is in

my calendar, but the mistake that I think people make is I'm not overscheduled. So every minute is in the calendar, but it's not like too much. I'll give you an example of what I mean. So I'll have a two hour block to write and then I'll have like a half an hour walk where I make a couple calls. Like it's very like, it doesn't feel so structured because it's not like I'm doing 12 podcasts in a week yes it's I give myself air I guess is what I'm trying to say

totally makes sense and I absolutely feel the same I think people look at me and like oh my goodness like how does she do it all and even girlfriends would be like what is gab doing now and how does she do it all but I I don't over schedule at all I'm really prioritized and I know myself at this point I know that like if I have a jam-packed day the next morning I'll block good because I yeah like you have to recharge exactly yeah recharging is so important I'm not doing back to back to back to back and honestly I don't know if I actually ever have I think that's always been something that's really important to me because I know that if I if I didn't maintain that then you know we don't want to be burning out at any point I think when you look at your

business as a huge vision and you realize that it is a marathon and it's not some crazy sprint you know that as a high performer you have to build space in your calendar to be able to perform when it's time to perform yes and if you're constantly burning yourself out I'll take someone we interviewed someone who's very famous 25 years old and you could tell that you know she's just burning herself out so hard but you don't know that you're burning yourself out until it happens to you and once it's once it happens to you have to pivot and change how you're doing

it or else you burn out exactly exactly and I think you know over the years I've although I've with my scheduling but I think too just because as glamorous as my industry is it is high pressure you know every day I'm I'm I have a lot of clients I need to serve and to make happy and so it's so easy for me to just like it's like that constant adrenaline rush that I do have every day and so

the recharge is so crucial I also think too like you deal with a lot of celebrities and I interview celebrities and all of them I mean not all of them you know there's personality quirks yeah sometimes certain this is very rare but like I would say like two percent of after I podcast two percent so that's that's not that much 98 percent of people are great but there's two percent where I have to literally go home and scrub my body because like it's there's a certain energy. Yes. And I can imagine in your industry that you probably have a similar maybe it's five percent. I don't know. But you have people that are difficult. I'm sure the different personality

types is 100 percent it. And I think one thing I do like about myself is I'm really good at reading energy and kind of picking up on that and kind of, you know, mirroring it, mirroring it when needed uh because I think too like if you

know so I can tell when someone's stressed if you're like I'm gonna um get you what you need immediately and straight away but I think too yeah that is one thing especially in written style because some things can be taken the wrong way and so I have to be you know I've always I've kind of had to teach myself how to be careful with that but it is true it's managing a lot

of different personalities and requests and how did you get good at reading energy and finessing

it oh that's not a normal skill no I I'm trying to think of a moment where I kind of I think I'm so I'm very observant I'm such an observer and I'm more of a listener than um a talker so I'm whenever I'm in situations I love asking questions I love being observant and I'll kind of read the situation I think from there I can I feel better in like picking up on the energies and

kind of, yeah, getting a feel for that person. You're right. If there's an urgency around them wanting something and wanting it now, and you're dealing with a lot of people that when they want something, they get it right away. Yes. That particular person. Exactly. Again, I'm not saying everyone, but I'm sure there are people that when they want it, they want it how they like it. Yes. And if you don't understand the finesse and the dance to that, it could get you

in big trouble. Exactly. 100%. Is that eloquent? I think that was said perfectly. I feel like you

know what I mean. No, 100%. Yes. As you've grown your business, I've noticed that you've become more and more front facing. Is that a strategic decision? Has it happened naturally? Did you want it to happen oh that's such a great question I would say that it happened uh naturally but it's

something that I knew I had to step up to the business being my name but I think to building these relationships they are so much more powerful when there's a face behind the brand and you know I look at others in the industry and especially you know you go into a new page you see a sourcing a sourcing page and if you can't immediately connect with that personal who is behind this page who am I talking to where do you live like I want to know more about you it just helps build that relationship so much quicker so I think from the sourcing perspective that is why I've always wanted to kind of lean into that front facing but I think too it makes such a difference in the business and although I have my some days have my regrets of naming the business my name like my entire it's also benefited me a lot because of I mean people may know not know what I look like

but they know gab they know just ask that gab girl that's exactly how I met you I can't even remember who told me about you I want to say it was Hayley Heckman yes I've used her for hair yes maybe a long time ago I'm sure was this before you and I I met I knew you before Karina oh wow we have the same makeup artist shout out to Karina if we look the same it's because of Karina she knows how to give the little facelift but I feel like Hayley our mutual hairstylist was like you have to look at Gab Waller's page this is like years ago and that wouldn't surprise me because

the first time I met Hayley wasn't long after I moved to LA so this would have been

years yes 2021 2022 yeah she was like you have to look at this girl Gab's page she's like you'll love it and then Karina started doing her makeup and she was like you have to have her on the podcast she's so cute and fun oh I love that you mentioned that you do no marketing and you really use social media as your strategy what what is that looked like no marketing on like is amazing no paid ads nothing no it's amazing yeah I'd love for you to speak on that yeah so I would say again

the the premise of the business being a fully word of mouth based business is I believe to my call that there is no better recommendation from then the one that's come from your best friend or your girlfriends on a night out so I know that also everyone talks I know that people going out for lunch they're where did you get that bag oh my gosh it's where whatever it may be so I just I just know the power of the word of mouth um marketing option and tool to go with and I think too that a part of the business it is this like if you know you know type uh business and that I kind of like that it has all happened organically it's like if you know you know gab and then it's kind of come through that way and it's all been through through social media I really believe that um you know obviously Instagram is the core one but TikTok also and it's just been so powerful for us and the more that you post yourself do you feel

like you are getting yourself out there more too without marketing I do I feel that my yes being out there whether it's on a podcast on uh uh you know heading to events or being on a panel like it's all made a world of difference and those are things I thoroughly enjoy like I love being here today I love going on the panels I love talking about the business and the industry and everything in between so yes I think those for sure have helped even if it's just set a bit of intrigue like there are so many people that still don't know that this industry even exists and so whether it is going out there me speaking about it right now it's like wait I could pay someone to find me a handbag that I've been looking for that's sold out like that's that excites me more than anything and there's still so much room to to grow into

that what do you do with all these events at night you mentioned your sleep I get so I like I

how do you do it what do you have to do I be honest no so I okay number one I am very strict with what I now say yes to you have to be yes going back going to the opening of an envelope you got you got it you gotta be no and I will say going back a few years back when I first arrived in LA like I was like I want to be everywhere and like this sounds amazing but no I'm I'm very strict and my assistant will often laugh because there's there's so much things that comes in and she's just like she'll immediately know there's a lot of no's at this point um but also I'm very I like getting there on time so if it's a six to nine like I am there at the beginning of that event I make the most of it and then I'm usually I'm leaving after whatever it may be depending on the event uh but I think that's something that I've I too have struggled with because it really exhausts you after a full day then you have to go to the event um but I've also liked seeing that some brands are getting a little bit more what's the word like thinking a little bit more outside the box with different event styles rather than just a dinner or because I think like we've been to so many brand dinners at this point and unless it's a brand that I really really really love or you know if it's a friend that's hosting it it's it's difficult for me to say yes. So if it's a little bit of a fun, like for example, Tory Burch, they've got an event coming up and it's like a pool party. And I was like, that's kind of different and fun. And I won't go swimming, but I would go and, you know, just enjoy a different type of event format. So what gets a yes from you? Give us like real honesty. What is, what's the gab filter? It's the, it has to be the brand. I would say number one. So like if it's a luxury. no influencer oh um I don't do much no no it's gotta be a brand yes yeah I would say that and the brand you know ideally it's a luxury brand it's within my channel exactly if they're inviting you you're going exactly they did one just last week it was at the um museum academy in Los Angeles they did they're sponsoring this um Marilyn Monroe exhibition that's a yes that's yes i mean obviously chanel's at the top but i was like that's also like a fun event i would pop into that or head to that but so i think brand is number one what else also obviously if it's a friend then i have to say yes depending on you know what they're if they're launching something new like that give us an example of a friend that you went to an event so sarah walker she's a uh fashion influencer it's called like styled by sarah i think on instagram okay um i love her and she's always comes to my events and i think too like that's something like i you know i love showing up for people and so she was hosting an event with reformation uh it was a lunch usually something i would say no to but as soon as i saw her name on the invite i was like i'm going there

to support her what else gets your time outside of work where does your time go when you're not

working and when you're not at events are you sleeping like what like really like where does it go sleep is so important like in terms of my priorities that is absolutely so key yes my my aura ring I'm I love that thing and I I just know that if I don't prioritize that the next day I'm just not going to be as sharp as I would like to be and that's if I have and I'm if I have a bad day in that regard like that that throws me off so sleep is by far number one the most important um I would say that like I am a bit of a homebody at heart so like I am at home relaxing getting my healthy food from whatever place it is in Los Angeles uh working out so I've just started actually doing weight training which is so exciting I know you talk about this often I love it I love it I started only a month and a half ago the best and it's a really good place in LA called Royden Royden studios love that so that's something that's also just like new for me Pilates like I'm big on health and wellness I'm really prioritizing myself I think more than

anything. What's your wellness blueprint besides sleep and workout? Like, are there little things that you do when it comes to, I don't know, is it sauna? Are you doing like ginger shots? What

are the little things that you do? I would say that the other ones, I mean, I love this. I take my little wellness formula tablets every day. I don't know the brand, but it's actually called wellness formula. So like, and they taste horrific, but those. every day because i think immune support for me is key i never ever ever like to get sick um sauna is also a big one and then the other one is like lymphatic drainage massages i would get one every day if i could but i love them just for flushing out detoxing i feel incredible after and i really feel like it helps with the immune have you gone to josie you got to meet josie what's her studio

brazilicious and it's in la no she so she flies everywhere she's in la all the time i gotta set you up with her please she is so amazing i cannot even tell you she does the best lymphatic drainage ever she has like hands of an angel and it's brazilian lymphatic so it's just really like a real technique that is really interesting and you can tell the difference i feel oh yeah oh yeah it's you could tell that I mean I can tell the difference yes I also feel like when someone puts their hands on you you can energetically feel if it's a fit or not yes you

know what I mean yes yes it's so true those first few seconds yeah yeah she's really amazing I have

to set you up with her yeah she is so talented she'll blow your mind if you like lymphatic

well love I'm hooked I mean I've truthfully kind of danced around a few different spots in LA because i like testing out new ones the latest one is um i hope i don't get the name wrong but it's imb i'm pretty sure okay they wrap you in like this magnesium uh wrap and you go into the sauna before your lymphatic drainage which was new but i kind of loved it is there anything that australians do that americans need to do more of that you think oh oh the one thing i will say is we love an early wake up in australia like we are up and adam at 5 a.m and yes and we are jogging on that beach it comes up on my tiktok funnily enough quite often of like they are just doing things differently down here like there's no cocktails then at night uh depending on which city you're in but no i think it's overall it's a very health conscious country in pretty much all major cities and we yeah that's I would just say that that's kind of something that we've we've always had but if you go to Australia you will absolutely if you wake up at 5 a.m there's going to be run clubs people running. What time are we waking up with you? I'm a I'm more of a 6 a.m

girl slightly later. That's still early. Yes yes. Do you have a specific morning and nighttime routine that you adhere to or is it like you're waking up checking the ring and we're going

straight into work we are yes that is right into work so it's grind mode right now it's i would say the thing though is as much as that's like you know i i just feel as though that almost in a way like it just sets me up for the best day being able to check it and i wouldn't say i check like i immediately jump into it but i i just have to check it just to know kind of where the day lies ahead but immediately after i've had the same smoothie every day for like eight plus years what's the gabber every damn day so i have it's one banana it's like a cacao chocolatey so it's one from frozen banana handful of spinach collagen i love that agent nature collagen so good so good um cacao avocado what else we got in there one date and almond milk and every day i've had that it sounds really good i gotta try it i also don't drink coffee i have never drank coffee oh my gosh I know what are you doing for energy my smoothie just the smoothie the the smoothie I treat as a coffee because it is I can't start my day without it like it's my if I don't have my smoothie in the morning I think I'm struggling a little bit so that's like your ritual it is and what about a wind down routine uh so in the evening I I'm not as consistent with like this the same time every day but like I'm definitely in bed by if I've got nothing on that night i'm in bed for sure by like 9 p.m i would say watching either like a tv like some kind of movie to wind down or reading a reading yes book or kindle book and what are you reading oh so right now it's strangers which i feel like is yes have you read it so good yes i have another one

that's just like that if you like it yes it's called awake awake yeah okay awake okay people like strangers go get awake okay it's very similar essentially like she she it starts off i'm not giving anything away with her husband whispering a voice note to his mistress and they've been married for like 25 years and so she's like dead asleep and she hears him like voice noting his mistress oh and like it just like unravels from there but it's similar to strangers strangers there's like a kind of like a morbidness to it yeah do you feel that yes yes I'm only early in that's okay so could feel it yes yes it is true it's an absolute hit when i went to get it to the store um i went i think to barnes and noble and they're like we just restocked we keep selling out of it i'm like people love it lucky day i might have to source a stranger's book at some point

yeah seriously am i putting a request i feel like you could source like crazy coffee table books that's something that's like i swear to god interesting to me i'm always trying to find books on like thrift books yeah is that i never knew that was a book so like some some are really crazy hard to find like some are blacklisted too there's this book called you'll never make love in this town again yes it's by all these high class escorts and it's about all the celebrities from the 80s and 90s and it took me so long to find this book because it was like blacklisted where did you end up finding i feel like i found it on like some random like maybe ebay okay something like crazy you did a deep dive though I did it yes isn't it satisfying though when you're looking for something and you don't think you can find it and then you find it that

is the premises of my entire world it's fun call it the thrill of the hunt uh-huh and it is what drives me almost daily because it's so it's and I always say I often say that I truthfully obviously you know I am in in business but I truthfully don't care as much if the client actually takes the item as opposed to like the feeling of finding it for them and sharing the news with them oh they

don't always take it exactly exactly that's annoying though if you find like a ten thousand dollar item and they don't take it and you're like fuck it's a bit of a shame

I'm like oh that was a tough one to find but um we do again we leverage our stories for that we will post up pieces almost every day of you know we call it like the offered by so it's an offered buy a series of pieces that clients can shop now. And often I'll post pieces where I'm like, that I found that the client didn't take that. I'm like, I think someone else would want this. And do they? They often do. Yes. Things sell quickly on those stories.

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Visit the website for full terms and conditions. Quick break to talk about Amp. I love this product. It's something that I just got turned on to recently that I've been sharing with everybody that'll listen. And it's because I, of course, love taking care of myself. I love working out. I think everybody should take care of themselves and find a fitness plan that works for them. But here's the thing. I'm also aware that it's not easy for everyone. There's commutes. It takes a lot of time. Everybody's busy. They got a lot going on. This is why AMP is such a great product. It's sleek, modern. It's a smart home gym that actually looks good in your space. It also has a clean and minimal footprint. And it has an all-in-one setup that replaces a bunch of traditional equipment without the clutter. So you can do a ton of different workouts with a beautiful piece of equipment right from the comfort of your own home. You can even install it in your office, wherever it makes sense. But like I said, it's ridiculously easy to use, no complicated setup. Everything is controlled with one smart dial, and it fits your schedule. This is the most important thing. You can choose workouts from 5 to 60 minutes right at home, no commute, no waiting for machines, and also no excuse because this, again, is easy to use right from the comfort of your own home. It looks great, and you can do it anywhere from 5 to 60 minutes. So you can ease into it. You can do a quick workout. You can do a long one. And what I love about this product is it's made for real life. It's perfect for busy people, small spaces, and anyone who wants fitness to feel simpler. So if you're somebody who's constantly on the go, you have a tight schedule, and you just can't fit in that workout, it's so important to figure out a way to do so. That commute, getting up in the morning, going to a different place, finding the time. Again, this is right in the comfort of your own home. You have no excuse. It's right there. And their app guides you step by step. It's like having a trainer in your pocket. So check it out. Go to amp.ai. Again, that is amp.ai. This episode is sponsored by BetterHelp. So let's talk about BetterHelp. This is one of Lauren and I's favorite partners for a long time now. We love what they're doing for people. We talk to so many high performers on this show, and so many of them swear by therapy. BetterHelp brings online therapy right to the comfort of your own home. And here's something that they're doing right now. BetterHelp's 2026 state of stigma report surveyed 2,000 Americans and revealed that 85% of Americans believe getting support is wise, yet 74% say society discourages people from doing so. So there's clearly a gap. People believe that getting support is a smart thing to do, including us. We've talked to, like I said, so many high performers from entrepreneurs to athletes to celebrities to authors to writers, everybody that swears by therapy and how it's helped them. We've had so many people swear by online therapy and BetterHelp has helped thousands of people. Don't just take it from me. With over 30,000 therapists, BetterHelp is the world's largest online therapy platform, having served over 6 million people globally, and it works. With an average rating of 4.9 out of 5 for live sessions based on over 1.7 million client reviews. That's a ton of reviews. BetterHelp therapists work according to a U.S. strict code of conduct and are fully licensed in the U.S., and BetterHelp does all the initial matchmaking work so you can focus on therapy goals. A short questionnaire helps identify your needs and preferences, and their 12-plus years of experience in industry-leading match fulfillment rate means they typically get it right on the first time. Of course, if you aren't happy, you can switch therapists for any reason at any time. Don't let stigma stand in the way of support. Start therapy with BetterHelp.

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You credit kindness as a strategy. I love that, especially living in L.A. Kindness is important. It's not hard to be kind. A hundred percent. Why do you credit kindness as a strategy?

I would say that it's who I am. It's every part of me. And I feel that it's obviously how I feel. know I think what's interesting to my my story in particular is that I didn't come from luxury I didn't come from any um background that would warrant me access to these pieces so when I was first going into these very high luxury boutiques uh as a goodness 25 year old at that point in Australia walking in to Dior being like hi can I have access to your most coveted piece right now it's like no you've never shopped with us in your life and we don't know who you are so in terms of those relationships it always I think genuinely came down to like how genuine I am and how kind I am to be able to develop those for them to give me an opportunity and a chance to to work together and to build the foundation that we have so I will say also I think that we you know we spoke about it's the Australian like nature of me that Australians are just so such friendly people yeah so kind breath of fresh air I know and I think that's you know that's my upbringing and how I was raised and everything in between. So in terms of it, yeah, it's just something that we can call it a strategy. I don't call it a strategy because it's just who I am. And because it's who I am, it's helped me develop this amazing, incredible business that I now have.

What is it like to not have access?

then to be granted access. How do you contextualize that in your brain? Because that's, I'm sure a lot of people are curious that you kind of have passed the red ropes and gotten access to all these celebrities and brands that some people don't have that access to. That is such a great question. I

really, really like that. I would say that it really makes me think that like, you know, truly anything is possible if you look at my background like i would be the last person that you would expect to be sitting on this chair right now and to have built the clientele and the business that i have because of um just you know not having perhaps some of the access that i would have if i had have had would have been able to like accelerate the growth of the business but i would say that it's just like yeah dream dream beyond what you can imagine anything is possible but like always stay humble that's something that i've loved a compliment that i like hearing is that like gab you're so humble and i think it's something that it's just like i i think of almost like pre pre gab waller and now gab waller and it's just something like i'm still the the same person but can make a lot of people happy with what i do what does your vision board look like

are do you have a process for that is there something that you do now that you're eight

years in that you think really works so i'm perhaps so i do two things so every year um in december i'll always book myself a solo vacation so i've done everything from like the palm heights and grand grand cayman which is like amazing um beverly hills hotel usually like two nights in palm heights i did a bit longer but like two nights is my ideal and i remember sharing this i know you've had pia manse on this yeah she's lovely you remind me of her your energy you guys have similar energy yeah yeah similar I love that and I remember telling her and then she adopted it I don't know if she still does it but and I'll go like solo for you know completely not off-grid but like just really switch off for those two nights and I'll go deep in I'm more of like writing it out so it's like splitting my goals between like uh personal career you know health and and everything in between but the career ones probably the ones I go really deep been to it's not just like setting the goal it's like okay how am I going to achieve this what are the action steps for this so uh you know whatever it may be it's kind of like you know be on this podcast okay cool like who can I reach out to from the team to potentially be able to be put on their radar or whatever it may be I think it's one thing just setting the goal but like I really need actionable steps that I can really tick off but I'll do that in December for the year ahead in terms of actual vision boards I'm not like a physical vision board girl but I will make them on my phone and set them as my background and I'm yeah I've done them over the years I even done one for like my summer last year but it'll kind of it's not my permanent screensaver but it's one that I can like swipe too often to see what's there that's a great idea there is something

that I feel like I saw that this show was on your vision board why did I see that yes did you

message me that where did I see that oh I don't know but I kid you not I think I think this show has been on my my um my goal list for like three years i i should check it's definitely two or

three years we had to wait for the rebrand so you could wear this cute outfit where the rebrand would be cute in the background that's actually that's exactly it's better that you did it when we waited for the rebrand trust me you know it matches with your outfit everything's happening for you we just got the lights fixed right carson everything's like everything's the way that it should be See, it was all meant to be. When I was researching you, I found something really interesting that I personally need to know more about. Your DMs are meticulously color-coded. Yes. What is that system? Yes.

What do you mean? So I have the sharpest DMs in the world going on. So two number one things that we use the most is the lead and booked function. So over time, when friends get a peek of my phone, they're like, what is that? so basically we have our dm set up that a dm will come through so everything's marked as booked right now so everything when you scroll through our dms it all says booked but when a dm comes through and a client submits a request we send a obviously a response and then we write a little thing called um open and it's an automated that it will change the status to lead so then we know that that's an active request that we then need to log into our database uh once it's logged it automatically gets changed to booked so it's hard to explain without you seeing a visual but it basically allows it so no request is ever missed because pre this system requests are being missed like is that logged in our database like what's happening with that um so we use lead and booked as like our two core functions for managing the incoming requests that come through i don't know what you're talking about lead and book yes so oh it is a business account so i don't maybe that's why i don't have it potentially but it's in like the right hand corner um i'm trying to think because it's all automated we've got like automation set up galore but i think it's in the top right hand corner you can manually change a status it's basically a status change that's what it's called we're changing the status in the dm is it a color so those lead is purple and booked is like a red so those two are colored but what you're referring to is we have the conversations color coded just by the client's region so anytime we open a client if if it's green I know that I'm talking to a client in the US if it's like a rose color I know that I'm talking to a client in Australia oh my god you're organized it's it's sharp and I think like again kind of going back to like the business being so personalized if I'm talking to a client in Australia I'm to the point of like I'm not saying happy Monday I'm saying happy Tuesday because they're a day ahead got it so it's just like those little things that just make a difference

Do you run your life at your house like this with organization systems or are you like a mess at home?

No, I would say I'm very... Organized? Yes. Okay, like everything's folded, color-coded, like the closet's organized. The closet could be organized more, I feel. Yes, I'm not going to say it's like picture perfect, but I think I'm more organized when it comes to like work, organization, Anything on my laptop, like my folders, like crystal clear, clean emails is just everything's labeled. But my kitchen, for example, I don't have things labeled and everything in there. Okay. It's a little bit more like neatly placed. Okay. Yes.

Quick break to talk about court furniture. Moving season is here with that new apartment. You got that new job in that new city, but then comes the furniture problem, the nightmare nobody wants to deal with. Because here's the thing, buying furniture sounds simple until it's not. It's expensive, delivery windows stretch into weeks, and somehow every easy to assemble piece is not easy at all. The other thing that I can't stand is I've had so many moves in my life. And every time I'm moving, the furniture falls apart. It's a disaster. It's not sustainable. And it's not that forever home energy that we're all looking for. This is why I love Court Furniture because Court Furniture Rental gets it. They help people furnish homes, apartments, and temporary spaces without the stress, the waste, or the big upfront costs. We talk on this podcast all the time about having financial security and being smart with your money. Don't waste it on flimsy furniture and things that you're not going to use because court helps you make the smart financial decision. No ownership headaches, no buyer's remorse, just furniture rental that works this chapter of your life. I know when I moved in with Lauren, all of my old furniture went out the window. I only got to keep a few pieces. I wish I was renting that stuff because I had so many nice things that I spent a ton of money on that just went right out the door. I had to sell it on Facebook Marketplace and other places. It was a big mess. So check them out. It's super easy to use. All you have to do is choose a curated move-in ready package or create your own custom package. You pick your delivery date and court delivers and sets everything up. So when you walk in, your place is already done, ready to go, ready to move in, ready to live. So check them out. Enjoy moving day again. Enjoy your new space, whether it be for a few months or a year now without the hassle of furnishing an entire new space. Rent today at court.com slash podcast. That's C-O-R-T.com

slash podcast. You know what I like? Bread. I'm not giving up my bread. I just won't. Every single day I'm going to eat bread. I am releasing some weight right now and I still eat my bread. And that is thanks to Hero.co. All right, let me tell you, they have all the things that you want when it comes to bread, okay? And not only do they have bread, they have bread with zero to five gram net carbs and 11 to 32 grams of fiber, which is amazing. They have bread loaves, they have tortillas, bagels, noodles, all the things that you want. They even have a two gram net carb hero croissant and a three gram net carb hero chocolate croissant. If you want soft and fluffy, they have it covered. They also have a 19 gram protein breakfast bagel. They've thought of everything. All your favorite recipes are covered. Okay. I personally go for the bread, bread loaf, toasted butter crunchy sea salt maybe some raw honey on top you can't go wrong my kids love it I also like the croissants on the weekends so good with some eggs delicious hero bread is offering 10% off your order go to hero.co and use code skinny pod at checkout that's skinny pod at h-e-r-o dot c-o I discovered this product through my god mom Truvia allulose plus stevia sweetener and monk fruit sweetener is smooth. It's balanced and it delivers like sugar. Okay. But it has zero calories per serving. She would always have this in her iced green tea. She's obsessed with ice green tea and I love tea too. And I like it iced. So I tried it and I was blown away. Okay. It minimizes aftertaste while enhancing overall sweetness of flavor. It's versatile for beverages. So if you're like me and you like iced tea, I like green. I also like black. I like mint. I just like iced tea in general. I'm an iced tea person. This is the perfect way to add a simple, effortless, satisfying sweetness while reducing sugar at the same time. It seamlessly fits in your real life. So easy. If you're someone who bakes with sugar, this one measures cup for cup like sugar. So it makes it really easy to swap into everyday recipes with no guesswork. It's crafted with allulose, stevia sweetener, and monk fruit sweetener. And what I've noticed is it's really smooth. So I'll add it to my iced tea. It's perfect for on the go. If you're traveling, you can throw it in your handbag. It's super easy. Zero calories per serving measures like sugar, and you can really try it in all things. If you're looking for a better way to enjoy sweetness with zero calories per serving, you really need to try the Truvia Allulose Plus Stevia Sweetener and Monk Fruit Sweetener, available online and nationwide at Kroger, Target, and your favorite local grocery retailer. This episode is brought to you by I Stand With My Pack, my favorite charity. It's a female-run nonprofit, and they're all about saving animals and preventing cruelty locally and globally.

I have put a bunch of their dogs on my stories to get adopted, and it's really cool because they're so focused on rescuing dogs from high-kill shelters across Southern California. And what they do is they place them in loving foster homes for rehabilitation. So if you're interested in donations fosters, they need adopters, please check them out. You can visit istandwithmypack.org to donate, foster, or adopt. Every bit of support helps cover medical care, food, and transportation for these dogs. That's IStanWithMyPack.org. You have launched, you mentioned earlier, an AI tech platform sourced by. Yes. Tell us about why you decided to launch that and what people can expect from that.

Absolutely. So as the business and industry started to grow, what was really clear to me is that we could not scale at the current rate without proper infrastructure in place.

And also chat GPT, when I ask what someone's wearing, does not give me the right answer. Oh, no, it's I'm like, this is not.

No, no, I know. I know. I've got some shocking answers on there as well. uh so essentially number one motivation for sourced by was to create a database where i could log all of my requests be able to manage filter pull them up quickly um all in the one place because of the high volume that's coming in without that it's like okay maybe i could put them in an excel spreadsheet or i could maybe use my photo album or asana or monday.com some kind of like management tool but i wanted something that was built for my industry and so set out to built sourced by and that's exactly what it is even the way I've designed it it's like I'm scrolling through my Instagram feed but I'm scrolling through my request so I'm like scrolling down I can see all my requests I can like with one click I can mark something found I can save things kind of I really wanted to feel like you're scrolling Instagram but we're actually scrolling open requests and marking things as found we do use AI to upload those requests so everything still comes through dms or email but we then use ai to essentially input that data into the database because pre that i was like every day we had my assistant manually like source chanel black handbag in size medium or whatever it is and now the ai does that automatically so it's so great yeah and it's so smart for you to add that layer to your business exactly and it's really just about streamlining so all i'm on dashboard and we do everything from we can filter our requests we quote clients we invoice clients in there we send tracking to clients from there and from day one it's never been exclusive to just my team all sources in the industry can use the the tech

and if some of an audience member wants to use it you said they need to dm you so for now source

buy is for it's like b2b b2b only so it's for it's almost like the behind the scenes tool so for now it's not consumer facing not to say that there won't be a world in which that happens down the future but one thing i did realize as i was building this out is that clients actually love being able to just dm their request because at first i was like i might i'm gonna create the app where they can log in and they can submit their request and clients they're time poor they want the whole reason they use a source or one of the many is for convenience so the fact that they can just send a quick dm we handle the rest in behind the scenes that's like the core focus for sourced by right now and when does the book come out next year yes early to mid next year okay are you doing like a book tour and everything I I would love to yes haven't like locked anything in yet but I would love to yeah that would be do we know the name or are you holding it I'm I'm very close to finalizing it it's that to me is one of the toughest things I've had to decide on it's it's a lot of work yes yes writing a book oh a lot of work I love your book for what it is yes it's just it's

constant yes it's I think it's one of the hardest things yeah sitting down and actually writing and then picking that title so important yes the title and I've I've

done I've done a lot of work of like narrowing it down I'm now down to like top five okay which I think is a good place to be okay well when your book comes out let me know I will come back come to the New York studio it's a different vibe yeah oh I love what you're doing I'm a fan I told you that I have been pregnant for 600 years and so I'm always I am looking for stuff all the time like the other day I was looking for a Victoria Beckham tube top from a while ago but I just am starting to get my body back where I can like fit in these things but you also source handbags like you said so yes Michael needs to hit you up yes and as I said husbands don't like me that much he loves fashion okay I think he enjoys buying me stuff and curating collections for me more than I enjoy I love that he loves the process he just loves it he's so meticulous and thoughtful and like he just loves it I love that so much well yes I'm gonna share well he knows where to find me but I would love to work with you both you are great thank you so much for coming on the show you're fabulous thank you for having me and where can everyone find you so Instagram the business account is gabwala.com you can send in a request all we need is an image of the item your size and we can take it from there and then my personal is gab waller and you tracked down a celine coat for rosie huntington wheatley yes and you found this celine coat that was like a huge deal right yes that's what kind of as we we never want to call it overnight success but that's essentially what put me on the map overnight of who was this girl from australia that did she post it she did she was like i couldn't find this coat anywhere exactly and never had any uh need to you know she paid full price for that coat and she did like a 10 part instagram story series and posted on her feed saying like thank you gab wallah for finding me my dream coat can you show me the coat when we get off yes absolutely it's the coat that like changed my i want to see the coat so maybe the coat needs to be on the cover of the book wait i actually love that cute is it a cute print what is it it is yes it is i've always said to myself i'm like throwing the the coat in my house that's a good idea it's sitting at home so I'm like it's just waiting for its moment but I actually kind of love it has to have its moment in the book it changed everything wear the coat on the cover taking notes yes thank you for coming on the show Karina thanks for doing our makeup too yes we love you Karina